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On the continuing evolution of a new breed of cars.

In 1977, General Motors introduced a new family of trimmer full-size cars. They were the first of a new breed of GM cars designed and engineered for a changing world. They also became some of the most popular new cars in GM history.

For 1978, GM brought out its new mid-size models—the second wave of our corporate-wide redesign program. Sales of these cars have exceeded 1.8 million in their first year.

This year, GM introduces the 1979 Cadillac Eldorado, Buick Riviera and Oldsmobile Toronado in a trimmer, all-new size. They feature front-wheel drive, four-wheel independent suspension and electronic leveling control. They are also three of the most individualistic new cars we've ever built.

Needless to say, the GM redesign program involves a great deal of money. In fact, through 1980, we will have invested some twenty billion dollars worldwide for plant facilities and tooling to resize virtually the entire GM product line.

Why such a massive commitment? Because we feel we must do our share to help conserve our natural resources—the petroleum products, iron, copper and other commodities that are the raw ingredients of our products. 

And, of course, all of these new cars reflect GM's continuing effort to respond to the needs and wants of its customers. If you're in the market for a new car, may we recommend that you see some that are in tune with the times.

They're at your Chevrolet, Pontiac, Oldsmobile, Buick or Cadillac Dealer's showroom now.

GM
MARK OF EXCELLENCE

Designing and Building Cars for a Changing World

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