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Don't Pass Us By
We Search For Answers
Do the poor people of America have enough to eat? Do they eat properly? What special programs of nutrition do they have?

Obesity...hypertension...cancer...diabetes...alcoholism...cardiovascular disease. Can their toll be reduced with better nutrition?

Important Questions
Too complicated for pat solutions. Too important for miracle diet panaceas; Too urgent for long-term studies; Too serious for the rhetoric of blame-placing.

ITT Continental Baking Company, with more than 50 years of experience in feeding America, is acutely aware of special dietary problems. In World War II for example, Continental led the drive for enrichment of white bread to make up vitamin deficiencies which had left millions of young men unfit for the Armed Forces. More recently, Continental has pioneered fortified breakfast foods for hungry children in Appalachia and urban ghetto schools. A new product, Fresh Horizons Bread, has a high fiber content to provide extra bulk for those who need it in their diets, and has fewer calories than regular bread. Airline-type meals developed by Continental's Morton Frozen Foods Division enable money-short school systems to guarantee good lunchtime nutrition at low cost to hundreds of thousands of elementary school pupils.

This past June 1, with the sponsorship of ITT Continental Baking Company, the Northeast Region 1 of the National Medical Association conducted the Third Annual Nutrition Seminar to update its members on the latest in nutrition for the poor. Experts from many disciplines discussed health issues with leaders in minority medical service. Two participants of the Seminar were Chairperson Dr. Edith Reid and panel moderator, Dr. Gloria Allen. Now, Continental is exploring ways to reach more Black physicians so they can provide better care for their communities. 

Knowledge is too precious to be hoarded. 

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Dr. E. Reid
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Dr. G. Allen

WONDER BREAD 
ITT Continental Baking Co., Rye, N.Y.