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1978 CEBA Awards Winners

Category 5:
Campaign/consumer magazine...
Advertiser: Anheuser-Busch, Inc. / Budweiser Beer
Agency: D'Arcy-MacManys & Masius, Inc.
Copy: Jamison Braun
Graphics: Ed Bunch, Bob Currie

Category 8:
Retail Advertising...
Advertiser: Sears, Roebuck and Company
Agency: Foote, Cone and Belding, Inc.
Copy: Susie Townsend
Graphics: Bob Tore, Jan Rehder
Photographer: Steve Eisenberg

Category 10:
Public Service/Political/single ads only...
Advertiser: International Telephone & Telegraph Corp.
Agency: Needham, Harper and Steers, Inc.
Copy: Frank De Filippo
Art Director: Larry Waxberg

Category 11:
Campaign/public relations...
Advertiser: American Telephone and Telegraph Company
Agency: UniWorld Group, Inc.
Copy: Quincy Jones, Lerone Bennett, Jr., Nelda King
Artist: William Allen

Category 12:
Product messages/less than one minute...
Advertiser: Avon Products, Inc.
Agency: UniWorld Group, Inc.
Agency Producer: Beverly Beach
Director: William Allen

Category 13: 
Product messages/one minute or more...
Advertiser: Anheuser-Busch, Inc. / Budweiser Beer
Agency: D'Arcy-MacManus & Masius, Inc.
Copy: Jamison Braun
Recording Studio: United Western
Agency Producer: Craig MacGowan

Category 14:
Campaign/product messages/less than one minute...
Advertiser: Annheuser-Busch, Inc. / Budweiser Beer
Agency: D'Arcy-MacManus & Masius, Inc.
Copy: Jamison Braun
Recording Studio: United Western
Agency Producer: Craig MacGowan

Category 15:
Campaign/product messages/one minute or more...
Advertiser: Annheuser-Busch, Inc. / Budweiser Beer
Agency: D'Arcy-MacManus & Masius, Inc.
Copy: Jamison Braun
Recording Studio: United Western
Agency Producer: Craig MacGowan

Category 16:
Institutional/corporate/retail/less than one minute...
Advertiser: Delta Air Lines
Agency: Burke Dowling Adams, Inc.
Copy: Don Mix
Recording Studio: RKM
Agency Producer: Don Mix
Studio Producer: Pete Turbiville
Director: Don Mix

Category 17:
Institutional/corporate/retail/one minute or more...
Advertiser: The Great Atlantic & Pacific Tea Company
Agency: Lockhart & Pettus, Inc. (formerly of BCG)
Copy: Lockhart & Pettus
Recording Studio: Sound Ideas
Agency Producer:Lockhart & Pettus
Studio Producer: Tom Anthony Music
Director: Tom Anthony

Category 19:
Campaign/Institutional/corporate/retail/one minute or more...
Advertiser: General Electric Company
Agency: Batten, Barton, Durstine & Osborn, Inc.
Copy: Tom Anderson
Recording Studio: A&R Recording
Agency Producer: Tom Anderson
Studio Producer: Hillary Lipsitz
Director: Mark Fredericks

Category 21:
Public service/Political/one minute or more...
Advertiser: United Negro College Fund / The Advertising Council
Agency: Young and Rubicam, Inc.
Copy: Ken Shulman
Recording Studio: A&R Recording/Audio One
Agency Producer: Jim Coyne
Studio Producer: Susan Hamilton, HEA Productions

Category 22:
Public Relations...
Advertiser: American Telephone & Telegraph Company
Agency: UniWorld Group, Inc.
Copy: Joan Eaton
Agency Producer: Beverly Beach
Recording Studio: Filmsound
Director: William Allen

Category 23: Two First Place Winners
Product messages/less than one minute...
Advertise: Polaroid Corporation
Agency: Doyle Dane Bernbach, Inc.
Copy: Diane Till
Graphics: Bill Taubin
Production House: Steve Horn Productions
Agency Producer: Nancy Campbell
Director: Steve Horn

Advertiser: General Foods Corporation
Agency: Young and Rubicam, Inc.
Copy: Richard DePascal
Production House: Bianchi
Agency Producer: Ed Pollack
Art Director: Charlie Carpenter

Category 24:
Product messages/one minute or more...
Advertiser: Pepsi Cola Company
Agency: Batten, Barton, Durstine & Osborn, Inc.
Copy: Joe McNeil
Graphics: Mike Moir
Production House: N. Lee Lacy
Agency Producer: Bob Conian
Director: Dick Snyder

Category 25: Two First Place Winners
Campaign/product messages...
Advertiser: McDonald's Corporation
Agency: Burrell Advertising, Inc.
Copy: Anna Morris
Graphics: Al Hawkins, Don Woodson, Joseph Randall
Production House: Film Fair-Chicago;
Mason-Stearns-NY; Phoenix Films-LA
Agency Producer: Frank Burroughs
Director: Jerry Brody, Bill Mason

Advertiser: The Coca-Cola Company
Agency: Burrell Advertising, Inc.
Copy: Anna Morris
Graphics: Joseph Randall, Don Woodson
Production House: Phoenix Films-LA;
Mason Stearns-NY; Bob Giraldi
Agency Producer; Frank Burroughs
Director: Bill Mason, Bob Giraldi

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