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The shape of the family will shape the future.

At The Equitable, preparing for the future is much more than a business. It's a total commitment — starting with a more unified, more vigorous American family.

That's why The Equitable pioneered the very first nationwide family sports competitions: The Equitable Family Tennis Challenge and The Equitable Family Ski Challenge.

In just 4 years, these events have grown into the nation's largest family amateur ski and tennis competitions. They have given more than 500,000 parents and children the opportunity to learn, enjoy, and grow together through active participation in sports.

And that's good news for everyone. Because to build a better future, we must build families stronger — both in body and in spirit.

The Equitable. Challenging America to a better life.
[[Image: logo of The Equitable]]

The Equitable Life Assurance Society of the United States, N.Y., N.Y.