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On the continuing evolution of a new breed of cars.

For more than half a decade now, General Motors has been embarked on a program to redesign and re-engineer its cars to meet the challenge of a changing world.

We've done this for two reasons. First, to help conserve the world's dwindling supply of natural resources—the petroleum products, iron, copper and other commodities that make up our products. Second, to respond to the changing needs and wants of our customers. 

In the process we have introduced a whole new breed of GM cars—subcompacts, compacts, personal luxury, mid-size and full-size models. In fact, for 1980 we re-redesigned our full-size cars to make them even more weight-, room- and materials-efficient than they were. And the new front-wheel-drive compacts we brought to market for 1980 have captured the interest of American car-buyers like perhaps no cars in our history.

These changes have not come cheap. They've cost billions, and we'll be spending billions more in years to come to provide the kind of cars America expects from GM.

If you're in the market for a new car, may we suggest that you see some that are in tune with the times.

They're at your Chevrolet, Pontiac, Oldsmobile, Buick or Cadillac Dealer's showroom now. 

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Designing and Building Cars for a Changing World

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