Viewing page 327 of 372

This transcription has been completed. Contact us with corrections.

[[5 images]]

CEBA
COMMUNICATIONS
EXCELLENCE TO 
BLACK AUDIENCES

October 1980—New York Hilton Hotel

The World Institute of Black Communications is a non-profit corporation designed to "increase the awareness of the ever expanding value of the Black consumer market to the total economy." The Institute has plans that include researching this market, compiling data on the consumption trends of Black Americans nationwide, and working with corporations and advertising agencies to increase the awareness of the profit potential found in Black communities throughout the country.

One of the greatest strengths of America, and there are many, is the competitive instinct best exemplified by our free enterprise system. It was out of an awareness of the positive value of America's desire to achieve and excel, that the CEBA Awards were established. 

CEBA, an acronym for Communications Excellence to Black Audiences, is designed to award those corporations and advertising agencies that had the wisdom, insight, and yes, the intestinal fortitude to pursue and persevere in an increasingly profitable and exciting market...the Black consumer market.

325