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[[advertisement]] [[image]] cigarette packs ©1970 B&W T Co. KOOL SUPER LIGHTS Now smooth gets smoother and even lower in ‘tar’. A [[underlined]] light menthol blend [[/underlined]] gives low ‘tar’ smokers the smooth taste they want. Never harsh tasting. Now you can make the smooth move to KOOL Super Lights. At only 7 mg. ‘tar,’ it’s lower than all these. [[image]] “Salem” cigarette pack [[caption]] 16 mg. ‘tar’ [[/caption]] [[image]] “Newport” cigarette pack [[caption]] 18 mg. ‘tar’ [[/caption]] [[image]] “Salem Lights” cigarette pack]] [[caption]] 10 mg. ‘tar’ [[/caption]] [[image]] “Merit Menthol” [[caption]] 8 mg. ‘tar’ 7 mg. “tar”, 0.7 mg. nicotine av. per cigarette by FTC method. Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health.