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You ought to get more than self-satisfaction out of a successful business.

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Today, if you have a minority business that's booming, you deserve a pat on the back. Competition is tough, no matter what field you're in. But it's going to take a lot more than praise to keep your business in business. That's why it's important to have solid ideas for expansion and growth. And money to back you up.
General Foods started the North Street Capital Corporation because there are a lot of successful minority businessmen who can do even better. North Street Capital Corporation is our unique way of feeding the community by financing and supporting minority business development.
We think investing in people makes good business sense. Not only for us, but also for those who come a little closer to making their American dream a reality.

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(C)General Foods Corporation, 1978