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THE 1980 CEBA AWARD WINNERS AWARD OF EXCELLENCE CATEGORY 1: Newspaper/black/white/color Advertiser: WABC-TV Agency: Della Femina, Travisano & Partners Copy: Harold Karp Graphics: Art Christie Photographer: Stock Photo CATEGORY 1A: Campaign/newspaper/black & white Advertiser: Chesapeake & Potomac Telephone Companies Agency: Ketchum MacLeod & Grove, Pittsburgh Copy: Bob Clancy Graphics: Joe Kravec Photographer: Jean Moss Photography CATEGORY 2: Newspaper editorials/single entries only Advertiser: Black Owned Communications Alliance Agency: J.P. Martin Associates, Inc. Copy: Joel P. Martin/Simon Alicia/Michael Borden Graphics: Joel P. Martin/Simon Alicia/Michael Borden CATEGORY 4: Consumer magazine/black and white Advertiser: Johnson Products Company, Inc. Agency: Burrell Advertising, Inc. Copy: Brenda Lewis Graphics: Van King CATEGORY 5: Consumer magazine/color Advertiser: Carson Products Compnay Agency: Lockhart & Pettus Inc. Copy: Keith E. Lockhart Graphics: Theodore D. Pettus Photographer: Mel Dixon CATEGORY 6: Campaign/consumer magazine Advertiser: RCA Corporation Agency: UniWorld Group, Inc. Copy: Joan Eaton Graphics: Aaron Bell Photographer: John Pinderhughes CATEGORY 7: Consumer magazine special inserts/single entries only Advertiser: Cosmair, Inc./L'Oreal Agency: Mingo-Jones Advertising, Inc. Copy: Caroline Jones/Lois Sandberg Graphics: Samuel Reed Photographer: Francesco Scavullo CATEGORY 8: Public service/political/single entries only Advertiser: Black Owned Communications Alliance Agency: J.P. Martin Associates, Inc. Copy: Joel P. Martin/Simon Alicia/Michael Borden Graphics: Joel P. Martin/Simon Alicia/Michael Borden Photographer: John Pinderhughes CATEGORY 9: Public Relations Advertiser: WABC-TV Agency: In-house Copy: Judy Santarsiero-Torello Graphics: Jim Ong & Associates Photographer: Various Artist: Susan Heydt CATEGORY 10: Product messages/less than one minute Title: Tell me Advertiser: McDonald's Corporation Agency: Burrell Advertising, Inc. Copy: Anna Morris Recording Studio: Streeterville Recording Agency Producer: Anna Morris Studio Producer/Director: Morris Stewart CATEGORY 11: Product messages/one minute or more Title: The Mind of Gil Scott-Heron Advertiser: Arista Records, Inc. Agency: In-house Copy: Peter Nicholas Recording Studio: Arista Records Agency Producer: Peter Nicholas Studio Producer: Peter Nicholas CATEGORY 12: Campaign/product messages/less than one minute Title: Della Reese-Did You Know/Makes a Difference Advertiser: Campbell Soup Company Agency: BBD&O, Inc. Copy: Marcia Gilford Agency Producer: Marc Fredericks CATEGORY 13: Campaign product messages/one minute or more Title: Weekend/Eat Out/Little Kid Advertiser: Kentucky Fried Chicken Corporation Agency: Mingo-Jones Advertising, Inc. Copy: Lois Sandberg Recording Studio: Aura Recording Studio Agency Producer: Caroline Jones Studio Producer: Lou Du Charme CATEGORY 14: Public service/political/institutional/less than one minute Title: CPR Technique/Ruby Dee and Ossie Clark Advertiser: American Heart Association Agency: Amen Productions Copy: Terry Mitchell Recording Studio: Take Five Recording Studio Agency Producer: Gil Braun Studio Producer: Joe Brown/Larry Horne Director: Joe Brown CATEGORY 15: Public service/political/institutional/one minute or more Title: Emergency Advertiser: Meharry Medical College Agency: Mingo-Jones Advertising, Inc. Copy: Caroline Jones Recording Studio: National Black Network Agency Producer: Caroline Jones Studio Producer: Vince Sanders CATEGORY 16: Non-entertainment programming/less than 30 minutes Title: Black History Month/Dr. George Carruthers/Lewis Latimer & Frederick Jones/Joseph Blair Advertiser: Edison Electric Institute Agency: Doug Bailey Films Recording Studio: JRB Studios Agency Producer: Doug Bailey Films Director/Producer: Doug Bailey CATEGORY 17: Non-entertainment programming/30 minutes or more Title: Beauty of Things Black Advertiser: Robert Nemiroff Associates Copy: Robert Nemiroff/Ossie Davis Recording Studio: National Black Network Agency Producer: Robert Nemiroff Studio Producer: Mical Whitaker/Robert Nemiroff Director: Robert Nemiroff CATEGORY 18: Product messages/less than one minute Title: Looking Good TV Advertiser: Avon Products, Inc. AGency: UniWorld Group Copy: Dee Hendy Graphics: Jean-Claude DeShauteurs Production House: Dick Miller Associates Agency Producer: Beverly Beach Title: Ambi/Grandma-English Advertiser: Nicholas Laboratories, Inc. Agency: David Deutsch Associates Copy: Bill Parrott Graphics: Rocco Campanelli Production House: Parrott & People Agency Producer: Robert Kilzer Director: Bill Parrott CATEGORY 19: Product messages/one minute or more Title: Love Ballad Advertiser: McDonald's Corporation Agency: Burrell Advertising, Inc. Copy: Anna Morris Art Director: Anthony Gregory Production House: Harmony Films Agency Producer: Anna Morris Director: Robert Lieberman CATEGORY 20: Campaign/product messages/less than one minute Title: Winter/The Hawk/Breakfast Advertiser: McDonald's Corporation Agency: Burrell Advertising, Inc. Copy: Michelle Taylor Art Director: Edward Bunch Production Director: Earl Rath Production House: Paisley Agency Producer: Bill Clarkson CATEGORY 21: Campaign/product messages/less than one minute Title: Dee Jay Advertiser: McDonald's Corporation Agency: Burrell Advertising, Inc. Copy: Anna Morris Art Director: Anthony Gregory Production House: Denny Harris Productions Agency Producer: Anna Morris Director: Denny Harris CATEGORY 22: Institutional/corporate/retail Title: Plantation Advertiser: United Negro College Fund Agency: Young & Rubicam Inc. Copy: Cerves McNeil Graphics/Artist: Ed Rotondi Photographer: Jim Zaccardo CATEGORY 24: Public service/political/less than one minute Title: Martin Luther King Fund Drive Advertiser: Martin Luther King Fund Drive Station: WVIT Channel 30 Producer: Beth Rawles Copy: Diane Alverio/Victoria Harris Graphics: Richard DeZinno Production House: WVIT Channel 30 Directors: Art Meisner/Mike O'Keefe CATEGORY 25: Public service/political/one minute or more Title: Partners Advertiser: National High Blood Pressure Education Program Agency: Porter, Novelli and Associates Copy: Bert Neufeld Production House: Saraga Productions, Inc. Agency Production: Paul Gormsen Director: Bob Siegler CATEGORY 27: Independent productions/30 minutes or more Title: South By Northwest—Roslyn Migration Corporation: Washington State University Station: KWSU-TV—Spokane, Washington Director/Writer: Joseph Wilcots Production House: Oscar Productions, INc. Editor: Nate Long/Joseph Wilcots Camera: Michael J. Cotsones/Joseph Calloway CATEGORY 28A: Less than 15 minutes Title: 60 Minutes—Equal Justice? Corporation: CBS Network Station: CBS EXecutive Producer: Don Hewitt Producer: Les Edwards Production House: CBS 60 Minutes Editor: Ed Archer Film Camera: Chuck Levy Writers: Les Edwards/Dan Rather CATEGORY 28: Public relations/less than 30 minutes Title: Go Tell It—Ben Hooks Reports/Black Business in Chicago Corporation: Post-Newsweek Stations, Inc. Station: WDVI-TV—Detroit, Michigan Director: Mike Strong Producer: Ronald E. Johnson Associate Producer: E. Lee Hall Editor: Bill Solymosi/Ron Bell Cameraperson: Bill Solymosi Writer: Ronald E. Johnson/Ed Dorsey CATEGORY 29: Public relations/30 minutes or more Title: Like It Is—Leontyne Price Corporation: American Broadcasting Company Station: WABC-TV Producer/Host: Gil Noble Associate Producer: Susan Robeson Editor: Herb Aust Assistant Producer: Michelle Hodges Production Assistant: Flemine Kittrell CATEGORY 30: Brochures/booklets Advertiser: Revlon, Inc. — The Polished Ambers Agency: Twenty-Ten Advertising Agency Copy: Revlon Retail Promotion Graphics: Ike Millman Artist: Ike Milman Advertiser: Essence Magazine Agency: ESSENCEtial Media Copy: Jenny Kellam Graphics: Otis Sullivan-Sullivan Studios Photographers: Anthony Barboza/Rolf Brunderer/Robert Dibue/Edward Hardin CATEGORY 31: Packaging/maximum 3 pieces Advertiser: Johnson Publishing Company — Fashion Fair Cosmetics Agency: JPC In-house Copy: Eve Evans Graphics: Norman L. Hunter Photographer: Skrebneski Artist: Norman L. Hunter CATEGORY 33: Campaign/sales promotion/point of purchase Advertiser: Smith Kline & French Laboratories Agency: In-house Copy: Dirdrah Watson Art Director: A. Neal Siegel Photographer: Bob Robinson Artist: Joe Scorscone CATEGORY 34: Album covers/book jackets/single entries only Advertiser: Atlantic Records Agency: East West Advertising — In-house Graphics: Lynn Breslin Photographer: Anthony Barboza CATEGORY 35: Outdoor and transit posters/bulletins Advertiser: Nicholas Laboratories, Inc. Agency: David Deutsch Associates, Inc. Copy: Bill Parrott Graphics: Rocco Campanelli Photographer: Klaus Lucka 333
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