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THE 1980 CEBA AWARD WINNERS

AWARD OF EXCELLENCE
CATEGORY 1: 
Newspaper/black/white/color
Advertiser: WABC-TV
Agency: Della Femina, Travisano & Partners
Copy: Harold Karp
Graphics: Art Christie
Photographer: Stock Photo

CATEGORY 1A: 
Campaign/newspaper/black & white
Advertiser: Chesapeake & Potomac Telephone Companies
Agency: Ketchum MacLeod & Grove, Pittsburgh 
Copy: Bob Clancy
Graphics: Joe Kravec
Photographer: Jean Moss Photography

CATEGORY 2: 
Newspaper editorials/single entries only
Advertiser: Black Owned Communications Alliance
Agency: J.P. Martin Associates, Inc. 
Copy: Joel P. Martin/Simon Alicia/Michael Borden
Graphics: Joel P. Martin/Simon Alicia/Michael Borden

CATEGORY 4: 
Consumer magazine/black and white
Advertiser: Johnson Products Company, Inc.
Agency: Burrell Advertising, Inc.
Copy: Brenda Lewis
Graphics: Van King

CATEGORY 5: 
Consumer magazine/color
Advertiser: Carson Products Compnay
Agency: Lockhart & Pettus Inc.
Copy: Keith E. Lockhart
Graphics: Theodore D. Pettus
Photographer: Mel Dixon

CATEGORY 6:
Campaign/consumer magazine
Advertiser: RCA Corporation
Agency: UniWorld Group, Inc.
Copy: Joan Eaton
Graphics: Aaron Bell
Photographer: John Pinderhughes

CATEGORY 7: 
Consumer magazine special inserts/single entries only
Advertiser: Cosmair, Inc./L'Oreal
Agency: Mingo-Jones Advertising, Inc.
Copy: Caroline Jones/Lois Sandberg
Graphics: Samuel Reed
Photographer: Francesco Scavullo

CATEGORY 8:
Public service/political/single entries only
Advertiser: Black Owned Communications Alliance
Agency: J.P. Martin Associates, Inc.
Copy: Joel P. Martin/Simon Alicia/Michael Borden
Graphics: Joel P. Martin/Simon Alicia/Michael Borden
Photographer: John Pinderhughes

CATEGORY 9:
Public Relations
Advertiser: WABC-TV
Agency: In-house
Copy: Judy Santarsiero-Torello
Graphics: Jim Ong & Associates
Photographer: Various 
Artist: Susan Heydt

CATEGORY 10:
Product messages/less than one minute
Title: Tell me
Advertiser: McDonald's Corporation
Agency: Burrell Advertising, Inc.
Copy: Anna Morris
Recording Studio: Streeterville Recording
Agency Producer: Anna Morris
Studio Producer/Director: Morris Stewart

CATEGORY 11:  
Product messages/one minute or more
Title: The Mind of Gil Scott-Heron
Advertiser: Arista Records, Inc.
Agency: In-house
Copy: Peter Nicholas
Recording Studio: Arista Records
Agency Producer: Peter Nicholas
Studio Producer: Peter Nicholas

CATEGORY 12:
Campaign/product messages/less than one minute
Title: Della Reese-Did You Know/Makes a Difference
Advertiser: Campbell Soup Company
Agency: BBD&O, Inc.
Copy: Marcia Gilford
Agency Producer: Marc Fredericks

CATEGORY 13:
Campaign product messages/one minute or more
Title: Weekend/Eat Out/Little Kid
Advertiser: Kentucky Fried Chicken Corporation
Agency: Mingo-Jones Advertising, Inc.
Copy: Lois Sandberg
Recording Studio: Aura Recording Studio
Agency Producer: Caroline Jones
Studio Producer: Lou Du Charme

CATEGORY 14:
Public service/political/institutional/less than one minute
Title: CPR Technique/Ruby Dee and Ossie Clark
Advertiser: American Heart Association
Agency: Amen Productions
Copy: Terry Mitchell
Recording Studio: Take Five Recording Studio
Agency Producer: Gil Braun
Studio Producer: Joe Brown/Larry Horne
Director: Joe Brown

CATEGORY 15:
Public service/political/institutional/one minute or more
Title: Emergency
Advertiser: Meharry Medical College
Agency: Mingo-Jones Advertising, Inc.
Copy: Caroline Jones
Recording Studio: National Black Network
Agency Producer: Caroline Jones
Studio Producer: Vince Sanders

CATEGORY 16:
Non-entertainment programming/less than 30 minutes
Title: Black History Month/Dr. George Carruthers/Lewis Latimer & Frederick Jones/Joseph Blair
Advertiser: Edison Electric Institute
Agency: Doug Bailey Films
Recording Studio: JRB Studios
Agency Producer: Doug Bailey Films
Director/Producer: Doug Bailey

CATEGORY 17:
Non-entertainment programming/30 minutes or more
Title: Beauty of Things Black
Advertiser: Robert Nemiroff Associates
Copy: Robert Nemiroff/Ossie Davis
Recording Studio: National Black Network
Agency Producer: Robert Nemiroff
Studio Producer: Mical Whitaker/Robert Nemiroff
Director: Robert Nemiroff

CATEGORY 18:
Product messages/less than one minute
Title: Looking Good TV
Advertiser: Avon Products, Inc.
AGency: UniWorld Group
Copy: Dee Hendy
Graphics: Jean-Claude DeShauteurs
Production House: Dick Miller Associates
Agency Producer: Beverly Beach

Title: Ambi/Grandma-English
Advertiser: Nicholas Laboratories, Inc. 
Agency: David Deutsch Associates
Copy: Bill Parrott
Graphics: Rocco Campanelli
Production House: Parrott & People
Agency Producer: Robert Kilzer
Director: Bill Parrott

CATEGORY 19:
Product messages/one minute or more
Title: Love Ballad
Advertiser: McDonald's Corporation
Agency: Burrell Advertising, Inc.
Copy: Anna Morris
Art Director: Anthony Gregory
Production House: Harmony Films
Agency Producer: Anna Morris
Director: Robert Lieberman

CATEGORY 20:
Campaign/product messages/less than one minute
Title: Winter/The Hawk/Breakfast
Advertiser: McDonald's Corporation
Agency: Burrell Advertising, Inc.
Copy: Michelle Taylor
Art Director: Edward Bunch
Production Director: Earl Rath
Production House: Paisley
Agency Producer: Bill Clarkson

CATEGORY 21:
Campaign/product messages/less than one minute
Title: Dee Jay
Advertiser: McDonald's Corporation
Agency: Burrell Advertising, Inc.
Copy: Anna Morris
Art Director: Anthony Gregory
Production House: Denny Harris Productions
Agency Producer: Anna Morris
Director: Denny Harris

CATEGORY 22:
Institutional/corporate/retail
Title: Plantation
Advertiser: United Negro College Fund
Agency: Young & Rubicam Inc.
Copy: Cerves McNeil
Graphics/Artist: Ed Rotondi
Photographer: Jim Zaccardo

CATEGORY 24:
Public service/political/less than one minute
Title: Martin Luther King Fund Drive
Advertiser: Martin Luther King Fund Drive
Station: WVIT Channel 30
Producer: Beth Rawles
Copy: Diane Alverio/Victoria Harris
Graphics: Richard DeZinno
Production House: WVIT Channel 30
Directors: Art Meisner/Mike O'Keefe

CATEGORY 25:
Public service/political/one minute or more
Title: Partners
Advertiser: National High Blood Pressure Education Program
Agency: Porter, Novelli and Associates
Copy: Bert Neufeld
Production House: Saraga Productions, Inc.
Agency Production: Paul Gormsen
Director: Bob Siegler

CATEGORY 27:
Independent productions/30 minutes or more
Title: South By Northwest—Roslyn Migration
Corporation: Washington State University
Station: KWSU-TV—Spokane, Washington
Director/Writer: Joseph Wilcots
Production House: Oscar Productions, INc.
Editor: Nate Long/Joseph Wilcots
Camera: Michael J. Cotsones/Joseph Calloway

CATEGORY 28A:
Less than 15 minutes
Title: 60 Minutes—Equal Justice?
Corporation: CBS Network
Station: CBS
EXecutive Producer: Don Hewitt
Producer: Les Edwards
Production House: CBS 60 Minutes
Editor: Ed Archer
Film Camera: Chuck Levy
Writers: Les Edwards/Dan Rather

CATEGORY 28:
Public relations/less than 30 minutes
Title: Go Tell It—Ben Hooks Reports/Black Business in Chicago
Corporation: Post-Newsweek Stations, Inc.
Station: WDVI-TV—Detroit, Michigan
Director: Mike Strong
Producer: Ronald E. Johnson
Associate Producer: E. Lee Hall
Editor: Bill Solymosi/Ron Bell
Cameraperson: Bill Solymosi
Writer: Ronald E. Johnson/Ed Dorsey

CATEGORY 29:
Public relations/30 minutes or more
Title: Like It Is—Leontyne Price
Corporation: American Broadcasting Company
Station: WABC-TV
Producer/Host: Gil Noble
Associate Producer: Susan Robeson
Editor: Herb Aust
Assistant Producer: Michelle Hodges
Production Assistant: Flemine Kittrell

CATEGORY 30:
Brochures/booklets
Advertiser: Revlon, Inc. — The Polished Ambers
Agency: Twenty-Ten Advertising Agency
Copy: Revlon Retail Promotion
Graphics: Ike Millman
Artist: Ike Milman

Advertiser: Essence Magazine
Agency: ESSENCEtial Media
Copy: Jenny Kellam
Graphics: Otis Sullivan-Sullivan Studios
Photographers: Anthony Barboza/Rolf Brunderer/Robert Dibue/Edward Hardin

CATEGORY 31:
Packaging/maximum 3 pieces
Advertiser: Johnson Publishing Company — Fashion Fair Cosmetics
Agency: JPC In-house
Copy: Eve Evans
Graphics: Norman L. Hunter
Photographer: Skrebneski
Artist: Norman L. Hunter

CATEGORY 33:
Campaign/sales promotion/point of purchase
Advertiser: Smith Kline & French Laboratories
Agency: In-house
Copy: Dirdrah Watson
Art Director: A. Neal Siegel
Photographer: Bob Robinson
Artist: Joe Scorscone

CATEGORY 34:
Album covers/book jackets/single entries only
Advertiser: Atlantic Records
Agency: East West Advertising — In-house
Graphics: Lynn Breslin
Photographer: Anthony Barboza

CATEGORY 35:
Outdoor and transit posters/bulletins
Advertiser: Nicholas Laboratories, Inc.
Agency: David Deutsch Associates, Inc.
Copy: Bill Parrott
Graphics: Rocco Campanelli
Photographer: Klaus Lucka

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