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[[page 2 of 2 of advertisement]]
[[image - drawing of African village]]
[[drawing credit- Roy E. La Grone-8]]
[[caption]] No. 14 of a series created by noted black artists especially for the brewers of Budweiser.  For a complete set of 14 reprints, send your name, address and check for $5.50 payable to Anheuser-Busch, Inc., Dept. GK, St. Louis MO 63118.  Offer expires December 31, 1982. Void where prohibited. [[/caption]]

Shamba Bolongongo-African King of Peace (1600-1620)

Hailed as one of the greatest monarchs of the Congo, King Shamba had no greater desire than to preserve the peace.

Subjects from Bushongo often travelled to distant villages wearing their wood-bladed knife of state, which was recognized and respected by other nations as their sole means of weaponry.  Shamba's love for peace is reflected in a common quote of his: "Kill neither man, woman, nor child.  Are they not the children of Chembe (God), and have they not the right to live?"

Shamba was also noted for designing a complex and extremely democratic form of government featuring a system of checks and balances.  The government was divided into sectors including military, judicial, and administrative branches and represented all Bushongo people.  It even included a special council for fathers of twins.

Also, Shamba promoted the arts and crafts to such an extent that many were developed to their highest level during his reign.

[[image - Budweiser label]]
[[caption]]This chapter of history presented by the King of Beers (R)[[/caption]

COPYRIGHT 1981, ANHEUSER-BUSCH, INC., ST. LOUIS
[[/advertisement]]

Transcription Notes:
[[image: drawing of African men in front of straw cone-shaped buildings. In front of the men is what appears to be a carved idol.]] [[image: Budweiser label]]