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TELEVISION CATEGORIES
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11 Product messages/less than one minute | Heublein, Inc. "Harvey's Bristol Cream" UniWorld, Inc.

12 Product Messages/one minute or more | American Telephone & Telegraph-Lone Lines NW Ayer ABH International, Inc.

14 Campaign/product messages/one minute or more | The F&M Schaefer Brewing Company, Ogilvy & Mather, Inc.

15 Public service/political/institutional/less than one minute | U.S. Army-R.O.T.C. UniWorld Group, Inc.

16 Public service/political/institutional/one minute or more } WTLC-FM - Indianapolis, Indiana, "Census Countdown"

17 Non-entertainment programming/less than 30 minutes | Sheridan Broadcasting Network, "The Reynolds Rap"

18 Non-entertainment programming/30 minutes or more | Anheuser-Busch, Inc. "Budweiser", D'Arcy-MacManus & Masius Inc.

TELEVISION CATEGORIES
19 Product messages/less than one minute | McDonald's Corporation, Burrell Advertising, Inc.

20 Campaign/product messages/less than one minute | McDonald's Corporation, Burrell Advertising, Inc.

21 Product messages/one minute or more | Pepsi-Cola Company, BBD&O, Inc. Coca-Cola USA, McCann-Erickson, Inc.

22 Campaign/product messages/one minute or more | M&M Products Company, The Marketing Forum, Inc.

23 Institutional/corporate/retail | American Telephone & Telegraph-Long Lines, NW Ayer ABH International, Inc.

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