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National Ass'n of Market Developers

May 15-18, 1983
Seelbach Hotel
Louisville, Kentucky

1982 Conference a Success

He left the newspaper to join the Johnson Publishing Company in early 1950s and worked as an associate editor for Jet magazine, the as associate editor and finally as senior editor for Ebony Magazine.

The 1982 conference focused on the changing and challenging demands facing marketers in the new decade. Experts in varying fields of market research, marketing, sales, advertising and public relations in the series of workshops over the three day conference.

During the conference, the Black consumer purchasing power was estimated in excess of $140 billion annually in goods and services. "That is a sizeable market," said McCullers, "and a market that can mean the difference between profit and loss to many of the nation's largest consumer product companies."

Workshops during the conference included the current status of the economic, political and societial [[societal]] standing of the Black community as well as a report on
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Transcription Notes:
Image - NAMD images - 4 photos