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[[image - Seagram's Seven Crown advertisement featuring a party.]] When the beat gets hot, dance fever stirs with the cool, refreshing taste of Seagram's 7 & 7UP®. It also stirs with the light taste of Seagram's 7 & diet 7UP®. Real chart toppers, and, enjoyed in moderation-the perfect partners for dance fever. Dance fever stirs with Seven & Seven Seagram's [[2 images - Seagram's Seven logo, can of 7UP]] © 1983. SEAGRAM DISTILLERS CO., N.Y., N.Y. AMERICAN WHISKEY-A BLEND. 80 PROOF. "Seven-Up" and "7UP" are trademarks of the Seven-Up Company.