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DEKUYPER INTRODUCES APPLE BARREL SCHNAPPS

DeKuyper Cordials has added another delicious, delightful DeKuyper liqeur to its famous line: Apple Barrel Schnapps.

The new product, delicious straight or on-the-rocks, is a 48 proof liqeur that also makes an excellent mixed drink. A number of in-store display pieces are offered where permitted to attract consumers to this latest DeKuyper taste treat. They include a large, colorful apple barrel casecard with the announcement "New-DeKuyper Apple Barrel Schnapps" printed in a white against a red apple background. The casecard features a "take one" compartment filled with tempting drink recipe folders.

Other point-of-sale items include a "wobbly" bottle necker and shelf talker, and an apple-shaped table tent.

DeKuyper Apple Barrel Schnapps is further backed by DeKuyper's trade and consumer advertising. The advertising agency is BBDO.

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JAZZING IT UP-Kicking off the second annual Greenwich Village Jazz Festival in New York City, the sponsor and the organizer present special awards at New York University's Bobst Library. From left: Graham Walsh, vice president and director of marketing at Schenley Imports Co., the Festival's sponsor; Co-founder Billy Taylor and Executive Director Dave Bailey of Jazzmobile, a non-profit institution which won an award; Mel Litoff, president of Greenwich Village Jazz Festival, Inc.

MINGO-JONES
GETS DISNEY AD CONTRACT

Walt Disney Productions has named Mingo-Jones Advertising Inc. to the its sole agency in the U.S. to perform a wide range of advertising, promotional, and community oriented services aimed at the minority markets.

The announcement was made by Frank K. Mingo, president of the agency, and Jack B. Lindquist, executive vice president, Marketing for Walt Disney Production.

Mingo-Jones, the nation's target Black-owned agency, will be involved in promotional and advertising activities for Disneyland; Walt Disney World, including EPCOT Center; Disney films, and for the Disney Channel, the company's cable TV division.

Said Mr. Lindquist, "I am most pleased that Mingo-Jones Advertising will assist us in the formulation and implementation of campaigns tied to our commitment and dedication to communication with minority markets.

"We have been most impressed with the attitudes and the people at Mingo-Jones advertising and look forward to working, learning and exploring with them ways in which we can enhance the image of Disney in direct concise task will be to review all promotions for the theme parks and the other Disney ventures, to determine their effectiveness in reaching minority consumers.

Based on these analyses, Mingo-Jones will plan, prepare and place all necessary print ads and TV and radio commercials, and develop literature and other creative materials for Walt Disney Productions' products and services.

The agency also will do the following:

• Develop the most efficient Black and other minority media programs.
• Create media and promotional plans with minority print media, on both a national and regional level for various Disney projects.
• Develop minority-oriented promotion programs on a cooperative basis with other Disney suppliers.
• Develop points of views and make recommendations on all appropriate Disney creative materials.

Finally, Mingo-Jones will seek to strengthen the Disney organization's standing and image in minority communities through involvement with major national organizations.

The Mingo-Jones team that will work with Walt Disney Productions includes Carline R. Jones, executive vice president and Creative Directors; Samuel Chisholm, director of Client Services; Lois Sandberg, copywriter; Sam Reed, associate creative director; Ken Brown, art director, and Gina Ross, account executive.

Mingo-Jones Advertising, Inc., founded in 1977, has its headquarters at 485 Lexington Avenue, in six and a half years the agency has growth from two clients, a staff of four and $550,000 in billings to over $20 million in billings and a staff of 50.

Advertising programs for the general market presently account for more than 40 percent of the agency'e business.

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MOLLIE LEWIS MOON

Born in Hattiesburgh, Mississippi, the only child of Telius and Beulah Lewis, early left her native state with her parents and grew up in Gary, Indiana and Cleveland, Ohio, in the public schools of which she received her elementary education.

EDUCATION: She was graduated from Meharry Medical College with a degree in pharmacy. Later she practiced her profession in Indiana, Louisiana and New York. Further training includes at attendance Teachers College of Columbia University, New York School for Social Research (Courses in Public Relations and Housing) and two years at the University of Berlin where she studied Biology and Education and became fluent in German.

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