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[[caption]]Taking time out from the conference are (l. to r.) Allen Friedman, vice president, director of creative services; Wyn Fanshawe, sales promotion manager, John Walker & Sons, Ltd., London; Steven Goldstein, Eastern division sales promotion manager; Richard Vreeland, senior vice president, director of marketing; Al Schexnayder, vice president, sales-national accounts; Frank Muller, group sales promotion manager; Howard Kroll, group sales promotion manager; George Arseniadis, director of purchasing. [[/caption]]

Steven Goldstein, Somerset Importer's Eastern sales promotion manager mastered the latest trends in sales promotion practices recently at an intensive week-long conference held at Somerset headquarters, New York. The conference, the first of its kind designed exclusively for Somerset's sales promotion department, united executives from the divisional and home offices, and set in motion the innovative 1984-5 Somerset sales promotion program. Topics covered, among others, included program development, computer applications, point-of-sales strategies, chain program development, and international perspectives. 

Todd Vigor, Somerset Importers' regional manager for Massachusetts and Rhode Island struck Olympic gold this summer when he beat his own sales depletion expectations for all Somerset brands, and won a trip to the Los Angeles Summer Games. Mr. Vigor competed with sales managers within his division and took first place in honors in case depletions. He was accumpanied to Los Angeles by top scorers from Somerset's other five divisions, and by New York-based marketing department members. His four-day Olympic visit, sponsored by Sports Illustrated magazine, was highlighted by attendence at track and field events including the historic Mary Decker—Zola Budd race. 

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[[caption]] Mr. Vigor, (right) is shown with another Somerset gold medalist, Robert Iodice, Florida state manager. [[/caption]]

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