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Dewar's ® "White Label ®" is very proud indeed to salute the world-reowned Apollo Theatre on the occasion of its 50th Anniversary.

It's not every day that Dewar's salutes a theatre. But then, Dewar's is not just another scotch and The Apollo certainly is not just another theatre. They are, I believe, two great institutions, which share a rich tradition and a long heritage of quality, and authenticity. They are each landmarks in their respective fields. And both have endured, and prospered because of a particularly strong commitment to doing things right. 

In saluting The Apollo, Dewar's has developed and deployed a comprehensive advertising and promotion campaign. Like the heritage of the Apollo, this program is rich, alive, and, in every way, in keeping with Dewar's standard of excellence.

We know you will find the program rewarding and join us in toasting a long and successful future for the Apollo.

Mel Winarsky
President
Schenley Imports Co.

[[3 images - scenes from the meeting]]

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