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SEQUENCE OF 1984 AWARDS PRESENTATION RADIO CATEGORIES 13. Product messages/less than one minute 14. Campaign/product messages/less than one minute 15. Product messages/one minute or more 16. Campaign/product messages/one minute 17. Public service/institutional/political/one minute or more 18. Public service/institutional/political/one minute or more 19. Non-entertainment programming/less than 15 minutes/single entries only 20. Non-entertainment programming/less than 30 minutes/single entries only 21. Non-entertainment programming/30 minutes or more/single entries only VIDEO & CABLE CATEGORIES 28. Independent productions 29. Interview/non-news/non-drama 30. Public relations/less than 15 minutes/single entries only 31. Public relations/less than 30 minutes/single entries only 32. Public relations/30 minutes or more/single entries only 33. Music video/single entries only CONSUMER PRINT CATEGORIES 1. Newspaper/black and white or color 2. Campaign/newspaper/black and white or color 3. Consumer magazine/black and white 4. Consumer magazine/color/limited to beverages and food 5. Consumer magazine/color/limited to cigarettes and alcoholic beverages 6. Consumer magazine/color/limited to health/beauty/personal products 7. Consumer magazine/color/all other 8. Campaign/consumer magazine/black and white 9. Campaign/consumer magazine/color 10. Special inserts/consumer magazine and newspaper/single entries only 11. Public service or political/single entries only 12. Public relations/single entries only MERCHANDISING AND SALES PROMOTION CATEGORIES 34. Brochures/booklets/sales kits/calendars 35. Packaging/3 piece maximum 36. Sales promotion point-of-purchase/single entries only 37. Posters, publicity and sales promotion 38. Album covers/single entries only 39. Posters, outdoor and transit TELEVISION CATEGORIES 27. Public service/institutional/political/one minute or more 26. Public service/institutional/political/less than one minute 24. Product messages/one minute or more 23. Campaign/product messages/less than one minute 22. Product messages/less than one minute WIBC/CEBA AWARDS GRANTS SCHOLARSHIPS TO STUDENTS INTERNING IN ADVERTISING The World Institute of Black Communications, a non-profit organization founded by the National Black Network, has presented 3 scholarships to winners of the WIBC/AAAA Scholarship competition. The elegible [[eligible]] students were participants in the American Association of Advertising Agencies (A.A.A.A.) Minority Advertising Intern program this summer. The scholarship awards totaling $4,500.00 were announced by Linda W. Bowie, Executive Director of the Institute at the final graduation ceremonies for the interns held at BBDO International, Inc. Earl Graves, publisher of Black Enterprise magazine and a nationally recognized authority on Black economic development, gave the keynote address. The WIBC/AAAA Scholarship winners were Robert Williams, Syracuse University, recipient of $2,000.00, intern at McCaffrey and McCall, Inc.; Loris Crawford, a Michigan State University graduate student winner of $1,500.00, intern at BBDO International, Inc. and Grey Advertising intern Laura Wilkerson, graduate student at Cornell and winner of $1,000.00. Now in its year, A.A.A.A.'s advertising intern program places students at ad agencies in positions involving account management, creative, media, or research, where they have an opportunity to assist on assignments for clients of the host agencies. The student may also have an opportunity to attend meetings with the agency's clients. In 1982, The World Institute granted $5,000.00 to the A.A.A.A. for further development and promotion of the internship program. Participation in the 10-week program is highly competitive. To qualify, students must be at least juniors in college or graduate students and seriously interested in pursuing a career in advertising. Students receive a stipend for their work and assistance for housing and transportation. The interns are expected to complete advertising projects which make them eligible for the WIBC Scholarship monies. The winners of this years [[year's]] scholarships will be honored on stage at the 1094 CEBA Awards Dinner, on October 25, 1984, at the New York Hilton Hotel. CEBA (Communications Excellence to Black Audiences Awards) was created by the Institute in 1978 to honor those corporations, ad agencies and individuals who have demonstrated sensitivity and expertise in addressing the needs and concerns of Black American consumers in advertising, sales promotion, programming and marketing. The theme of this years [[year's]] CEBA Awards is "The Black Athlete". [[."]] Some of the special guests will include Phyllis Hyman, Geoffrey Holder and "Bubba" Smith. CEBA Awards Co-Chairman, President and CEO of Leo Burnett Co., Inc. Chicago. For further information on the WIBC SCholarship and the CEBA Awards please contact The World Institute of Black Communications, (212) 586-1771/1772. 265 [[Page Number]].
Transcription Notes:
*Entire page was not transcribed, only the first half.*
Word "entries" was misspelled as "entires" in transcription for Lines #19, 20, & 21 under Column "Radio Categories."
Line #18 under column "Radio Categories" was skipped.
Term "limited" was misspelled as "limites" in line #5 under the column "Consumer Print Categories."
Term "entries" was misspelled as "entires" in line #11 under the column "Consumer Print Categories."