Viewing page 288 of 484

This transcription has been completed. Contact us with corrections.

OUR COMMITMENT TO 
BLACK AMERICA
At Adolph Coors Company we stand for opportunity for all people. Because of this belief we are implementing a program to increase our commitment to expand opportunities for the Black community. by working together we can share success.
The following is our covenant with Black America:
•Support the development of Black-owned businesses.
•Appoint additional top Black management executives.
•Name five Black distributors within our distribution territory.
•Increase the use of Black advertising and marketing services.
•Make additional corporate contributions to Black organizations and colleges.
•Expand purchasing programs from Black-owned suppliers and businesses.
•Deposit significant funds in Black-owned banks throughout the country.
The highlights of our covenant are the result of our many meetings and negotiations with national and regional Black organizations. We are pledging ourselves to a program over the next five years that could reach a value of $325 million.
We want to continue to work together to support the communities, people and consumers in the markets we serve.
Peter Coors
Coors
c. 1984 Adolph Coors Company. Golden, Colorado 80401- Brewer of Fine Quality Beers Since 1873.