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National Association of Market Developers
32nd Annual Conference - May 12-15, 1985
McCormick Center Hotel - Chicago, IL
"The New Demands of Segmented Marketing"

Sunday, May 12:
Noon - 4:00 p.m.       Conference Registration
1:00 p.m. - 2:00 p.m.  New Member Orientation
2:00 p.m. - 4:00 p.m.  Committee Meetings
4:00 p.m. - 6:00 p.m.  Board Meeting
8:00 p.m.              Special Chicago Treat

Monday, May 13:
8:30 a.m. - 9:30 a.m.  Conference Registration/Continental Breakfast
9:30 a.m. - 11:30 a.m. Workshop I: "Minority-Owned Public Relations and Advertising Agencies: Alive and Well, or On The Way Out?"
This workshop will explore the growing trend of using minority-owned public relations and advertising agencies to enhance corporate image. How and why they are chosen, and strategies are a few areas which will be discussed.
11:30 a.m. - 12:00 p.m. Break
12:00 p.m. - 1:45 p.m.  Luncheon: The Value of a Minority-Owned Agency
1:45 p.m. - 2:00 p.m.   Break
2:00 p.m. - 4:00 p.m.   Workshop II: "Case Study: How to Open Your Agency and Keep It Successful"
This workshop will take a real world look at successful business owners and how they did it.
4:30 p.m.               Adjournment

Tuesday, May 14:
8:30 a.m. - 9:30 a.m.   Conference Registration/Continental Breakfast
9:30 a.m. - 11:30 a.m.  Workshop III: "Networking With Major Corporations"
This workshop will explore what you need to know about doing business with corporate America and effective ways to network with major corporations.
11:30 a.m. - 12:00 p.m. Break
12:00 p.m. - 1:45 p.m.  Workshop IV: "Developing the Proper Image - For Yourself or Your Agency"
This workshop will examine creating the 'right' first impression which is all important, either for a new business, a corporation or an individual.
4:30 p.m.               Adjournment

Wednesday, May 15:
8:30 a.m. - 9:30 a.m.   Conference Registration/Continental Breakfast
9:30 a.m. - 11:30 a.m.  Workshop V: "The Growing Sophistication of Segmented Marketing"
This workshop will look at the demographic changes taking place in the ethnic and minority consumer marketplace.
11:30 a.m. - 12:00 p.m. Break
12:00 p.m. - 2:00 p.m.  Luncheon: Reaching The Black Consumer
2:00 p.m. - 2:30 p.m.   Break
2:30 p.m. - 4:00 p.m.   NAMD Business Meeting and Elections
4:00 p.m. - 6:00 p.m.   Board Meeting
7:00 p.m. - 8:00 p.m.   Banquet Reception
8:00 p.m.               Awards Banquet