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National Association of Market Developers 32nd Annual Conference - May 12-15, 1985 McCormick Center Hotel - Chicago, IL "The New Demands of Segmented Marketing" Sunday, May 12: Noon - 4:00 p.m. Conference Registration 1:00 p.m. - 2:00 p.m. New Member Orientation 2:00 p.m. - 4:00 p.m. Committee Meetings 4:00 p.m. - 6:00 p.m. Board Meeting 8:00 p.m. Special Chicago Treat Monday, May 13: 8:30 a.m. - 9:30 a.m. Conference Registration/Continental Breakfast 9:30 a.m. - 11:30 a.m. Workshop I: "Minority-Owned Public Relations and Advertising Agencies: Alive and Well, or On The Way Out?" This workshop will explore the growing trend of using minority-owned public relations and advertising agencies to enhance corporate image. How and why they are chosen, and strategies are a few areas which will be discussed. 11:30 a.m. - 12:00 p.m. Break 12:00 p.m. - 1:45 p.m. Luncheon: The Value of a Minority-Owned Agency 1:45 p.m. - 2:00 p.m. Break 2:00 p.m. - 4:00 p.m. Workshop II: "Case Study: How to Open Your Agency and Keep It Successful" This workshop will take a real world look at successful business owners and how they did it. 4:30 p.m. Adjournment Tuesday, May 14: 8:30 a.m. - 9:30 a.m. Conference Registration/Continental Breakfast 9:30 a.m. - 11:30 a.m. Workshop III: "Networking With Major Corporations" This workshop will explore what you need to know about doing business with corporate America and effective ways to network with major corporations. 11:30 a.m. - 12:00 p.m. Break 12:00 p.m. - 1:45 p.m. Workshop IV: "Developing the Proper Image - For Yourself or Your Agency" This workshop will examine creating the 'right' first impression which is all important, either for a new business, a corporation or an individual. 4:30 p.m. Adjournment Wednesday, May 15: 8:30 a.m. - 9:30 a.m. Conference Registration/Continental Breakfast 9:30 a.m. - 11:30 a.m. Workshop V: "The Growing Sophistication of Segmented Marketing" This workshop will look at the demographic changes taking place in the ethnic and minority consumer marketplace. 11:30 a.m. - 12:00 p.m. Break 12:00 p.m. - 2:00 p.m. Luncheon: Reaching The Black Consumer 2:00 p.m. - 2:30 p.m. Break 2:30 p.m. - 4:00 p.m. NAMD Business Meeting and Elections 4:00 p.m. - 6:00 p.m. Board Meeting 7:00 p.m. - 8:00 p.m. Banquet Reception 8:00 p.m. Awards Banquet