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How to get more power for flashlights, toys, transistors...for a few cents more.

Some people use flashlights, toys, radios a lot. Some people use them a little. And some are in between. That's why we created the "Eveready" Heavy Duty, the "in-between" battery. In between, because for just a few cents more, it gives you far more power in heavy use than ordinary flashlight batteries. Yet it costs far less than alkalines, our longest-lasting power source. The "Eveready" Heavy Duty Battery. It's a lot of power for the price.


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What's the longest-lasting all-purpose power system you can buy?

An alkaline power system. But that doesn't mean we recommend it for everyone. Alkaline Power Cells are designed to last longer, work harder in high energy devices. Like cassette players, toys, calculators, electronic flash units, and movie cameras. Sure, you'll pay less for ordinary batteries. But they won't give you as much power in high energy devices as "Eveready" Alkaline Power Cells. So in the long run they may save you money. 

Eveready wants you to know

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