Viewing page 6 of 27

This transcription has been completed. Contact us with corrections.

the new york magazine program

WHAT the Woman Will Wear
Continued
you happy and well clad through the heat waves.
At the same shop, another light-weight town fashion came to light in the form of a really unusual bolero suit, if you can believe this phenomenon to be possible. The skirt and bolero, of course, are of silk - black or navy - and there is a linen blouse, hand-drawn in all the directions and very handsome, with mousquetaire cuffs that lap back over the coat sleeves in a highly decorative fashion. Dignified, but a very "young" affair, none the less. 
We have now arrived at sketch No. 2, a turquoise and black crepe combination from Macy's. This is in two pieces - dress and jacket. The dress has a turquoise top and a black skirt section; the coat is turquiose all over. In the sketch you see it hanging loosely, its single button open. Arranged thus, it falls in graceful cascades at the sides. Buttoned, it runs a diagonal line down the front.
[[image: illustration of a woman.
Caption: Turquoise and Black Make a Summer Suit /image]]
The loose cowl neck, a snug fit about the hips, and a wide, swinging flare toward the hem, give the dress an impressive distinction. It is best with the coat, but can be worn without. 
Another dress at this store uses organdie more sensibly than most. It's a dark print, again - most summer town things are - with a small cape collar, really more of a bertha, and two tiers of box-pleats at the bottom of the skirt. The organdie touch is applied in a large white bow secured rakishly at the front of the neck.
Continued on page 10

[[image: illustration of a woman flying a plane]]
DON'T LET YOUR BEAUTY CRASH
FLYING is safe enough, but in your enthusiasm for this marvelous sport, don't let your beauty crash. Don't let your face break up into segments. Don't let your skin become rough and dry.
BEFORE YOU GIVE HER THE GUN
See to it that the breezes up aloft find a landing field on your face they can't plow up. Geranium Cream is a fool-proof foundation that holds your powder where it belongs and protects your skin - not even a shiny nose when you climb out of the cockpit.
TONIGHT, WHEN SHE'S IN THE HANGAR
Geranium Cream's chief job is to work while you sleep. Get between the sheets with a thin film of this new fluid, flower-scented stuff on your face - and you'll wake up in the morning with skin as smooth as silk and no party circles under your eyes no matter how late they stayed open... If you have lines and wrinkles now - they come early these days - you'll find them fading out in a month. And you'll never have mother's throatline.
Geranium Cream is a skin food, a mild astringent and a gentle bleach - just enough to keep sunburn even. It costs three-fifty and a jar lasts 6 months. Get it -
At your favorite Fifth Avenue Shop or Department Store
Geranium Cream
[[image: illustration of bottle]]
PRODUITS NINA, INC.,
580 Fifth Avenue, New York

[8]

mansfield theatre

[[image: illustration of woman sitting cross-legged]]
No. 1 FOR WAVING NORMAL HAIR
eugène 
SACHET
WITH PERFORATED STEAM TAB
PAT. NO. 1448574 MARCH 27, 1923

INTERNATIONAL
"Vive les ondulations Eugene!" says Paris ... "Eugene rules the waves!" says London ... "Eugene! Eugene! Eugene!" all over the world, the Eugène Method of permanent waving is chosen by the master hairdressers.
THE EUGÉNE SECRET
THE EUGÉNE SACHET

By means of the Eugène Sachet with its patented perforated steam tab, the steaming is controlled in intensity, controlled in area, controlled in time. It pays to pay the little more for a genuine Eugène wave - given with genuine Eugène Sachets...At the better beauty shops.
Eugène, Limited,
521 Fifth Ave., N.Y.C.
Eugene S.A. Paris: Eugene Ltd.,
London : Eugene G. m. b. H.
Berlin: Eugene, Ltd., Sydney

[[image: woman with waved hair]]
eugène
permanent waves

[9]