Viewing page 3 of 7

This transcription has been completed. Contact us with corrections.

here's Maidenform's fabulous TWICE OVER national ad schedule

[[5 column table]]
publication | issue | date on stand | size and color | circulation

Life | Nov. 4 | 10/31 |   | 2 page spread, 1 page 4 color, 1 page B/W | 6,000,000

Ladies' Home Journal | Nov. | 10/29 | 2 page spread, 1 page 4 color, 1 page B/W | 5,250,000

Vogue | Oct. 15 | 10/15 | 2 page spread, 1 page 4 color, 1 page B/W | 392,507

Family Circle | Nov. | 10/28 | 2 page spread, 1 page 4 color, 1 page B/W | 3,837,723
[[/5 column table]]

NOW! tie-in your promotion with these special mat ads!

[[image]]
Look twice at TWICE-OVER the new Maidenform bra.
1. Criss-cross cut to stay more supple, stronger!
2. Elastic where elastic counts!
3. Firm cotton broadcloth where support counts!
Here's the first and only elastic bra that's firm where a bra should be firm!
One look! You see a light, fantastic elastic bra. It's flexible as you are, - breathes as  you breathe. It's cut criss-cross under the arms...keeps its just-bought shape, feels like next to nothing on!

Another look! You see the cups are fashioned of silky cotton broadcloth, circular-stitched to mould and hold you as you'd expect only from the finest embroidered-cup bras! So don't put off till tomorrow what you can put on today...new Maidenform Twice-Over!

I dreamed I posed for a fashion ad in my Maidenform bra.

Store name
57-39