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here's Maidenform's fabulous TWICE OVER national ad schedule [[5 column table]] publication | issue | date on stand | size and color | circulation Life | Nov. 4 | 10/31 | | 2 page spread, 1 page 4 color, 1 page B/W | 6,000,000 Ladies' Home Journal | Nov. | 10/29 | 2 page spread, 1 page 4 color, 1 page B/W | 5,250,000 Vogue | Oct. 15 | 10/15 | 2 page spread, 1 page 4 color, 1 page B/W | 392,507 Family Circle | Nov. | 10/28 | 2 page spread, 1 page 4 color, 1 page B/W | 3,837,723 [[/5 column table]] NOW! tie-in your promotion with these special mat ads! [[image]] Look twice at TWICE-OVER the new Maidenform bra. 1. Criss-cross cut to stay more supple, stronger! 2. Elastic where elastic counts! 3. Firm cotton broadcloth where support counts! Here's the first and only elastic bra that's firm where a bra should be firm! One look! You see a light, fantastic elastic bra. It's flexible as you are, - breathes as you breathe. It's cut criss-cross under the arms...keeps its just-bought shape, feels like next to nothing on! Another look! You see the cups are fashioned of silky cotton broadcloth, circular-stitched to mould and hold you as you'd expect only from the finest embroidered-cup bras! So don't put off till tomorrow what you can put on today...new Maidenform Twice-Over! I dreamed I posed for a fashion ad in my Maidenform bra. Store name 57-39