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The new maidenform(R) bra... 

[[images - front and back drawings of a women wearing a Twice-Over maidenform bra.]]
[[captions]] 
elastic where elastic counts!

firm cotton broadcloth where support counts!

smooth non-irritating criss-cross elastic cut to stay more supple, stronger!
[[/captions]]

TWICE-OVER
the first and only STITCHED CUP ELASTIC bra that's firm where a bra should be firm!