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LEADING ELASTIC BRASSIERES
retailing at $3.95

consumer preference*

[[bar graph]]

maidenform* (Twice-Over) 55.8%

BRAND B 31.5%

NO PREFERENCE 12.7%     

*Source: Survey conducted by Pulse,Inc. 
April 12-19 among women over 16 in 
New York • Philadelphia • Atlanta • 
Chicago • Kansas City • Los Angeles •
Seattle • Albany • New Orleans


pricing and markup structure

maidenform* twice-over yields....43.1%
         
BRAND B YIELDS.....................40.0%

Cost $27.00 per doz...retail $3.95

invoice terms

maidenform* 8/10/EOM   
BRAND B 2/10/EOM