This transcription has been completed. Contact us with corrections.
LEADING ELASTIC BRASSIERES retailing at $3.95 consumer preference* [[bar graph]] maidenform* (Twice-Over) 55.8% BRAND B 31.5% NO PREFERENCE 12.7% *Source: Survey conducted by Pulse,Inc. April 12-19 among women over 16 in New York • Philadelphia • Atlanta • Chicago • Kansas City • Los Angeles • Seattle • Albany • New Orleans pricing and markup structure maidenform* twice-over yields....43.1% BRAND B YIELDS.....................40.0% Cost $27.00 per doz...retail $3.95 invoice terms maidenform* 8/10/EOM BRAND B 2/10/EOM