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Curves of Youth for the


For Style
and Natural

To retain or recapture
those elusive curves of
youth, the graceful 
Maiden Form figure,
which is the basis of 
the modern mode, wear
the Maiden Form Brassiere.

There are three models,
one for slender figures
to round them into
gracious curves, and for
young figures to keep
them young. Two are
for women of full figure
-- th Maiden Form
Double Support Pocket
Brassiere, and the 
Maiden Form Concealed
Pocket Brassiere, 
which shapes itself into


a pocket as it is worn
and gives support without
extra weight. Both
hold the full figure
firmly and bring out its
graceful maidenform

And because these garments
so gently mould 
and sustain the figure
in the position nature
intended, the Maiden
Form Brassiere has the
approval of the best
health authorities, as it
has the enthusiastic endorsement
of every woman
who wants to realize
her utmost possibilities
in grace and 

Let your next brassiere
be a Maiden Form and
see for yourself how
much charm it imparts 
to your figure. 

Please note that the language and terminology used in this collection reflects the context and culture of the time of its creation, and may include culturally sensitive information. As an historical document, its contents may be at odds with contemporary views and terminology. The information within this collection does not reflect the views of the Smithsonian Institution, but is available in its original form to facilitate research. For questions or comments regarding sensitive content, access, and use related to this collection, please contact