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THE CRISIS
296

(Continued from page 293)

of the daily humiliations, persecutions, and wrongs to which the American Negro is subjected, or the political, economic and social opportunities which are withheld from him. Certainly our labors have but begun. Certainly we should dedicate ourselves anew to the great task of securing justice to all who have the right to share the opportunities of our democracy. Our task like that of the old Abolitionists, is to "alter public opinion." But whereas they fought for men whom they considered essentially unlike themselves, we fight side by side with men whom we know to be essentially like ourselves. Their weapon was the old idealism, ours not only the old idealism but the new science. We know, as they did not know, that race is but historical opportunity, and nationality but funded ideals. To make the world realize these truths we must use every possible effort and endure every possible sacrifice.

"For freedom sternly says: I shun
No strife or pang beneath the sun
When human rights are staked and won."

J.E. SPINGARN,

Chairman, Board of Directors.
February 12, 1915

REPORT OF THE DIRECTOR OF PUBLICATIONS AND RESEARCH

     The business of THE CRISIS as certified to by F.J. Batchelder, C.P.A., our auditor, is as follows:

THE CRISIS REVENUE AND EXPENSE ACCOUNT, 1914 
BALANCE SHEET

EXPENSES
Publishing ............... $10,089.92
Salaries .................   4,006.48
General expenses .........   2,559.30
Bad debts ................   1,781.25
Postage ..................   1,682.65
Stationery and supplies ..     957.01
Depreciation on furniture .     98.49

                           $21,175.00
  Net profit ..............    949.00
                           $22,124.00

REVENUE 
Sales of copies............$12,794.31
Subscriptions..............  5,608.65
Advertising................  2,703.89
Profit on books............  1,017.95
                           $22,124.00

ASSETS
Cash.......................   $115.40
Accounts receivable, advrs.  1,389.82
Accounts receivable, agents. 2,048.27
Books on hand..............    322.64
Petty cash fund............     25.00
Furniture and fixtures.....  1,871.32
                            $5,772.45

LIABILITIES
Accounts payable:
  Harvey Press ............   $126.25
  N. A. A. C. P............      9.30
Loans Payable:
  W. E. B. Du Bois ........    966.85
  Mrs. Hoggan .............    484.05
                            $1,586.45
   Net Worth ..............  4,186.00
                            $5,772.45


297
THE FIFTH ANNUAL REPORT

     Since the first issue of THE CRISIS, in November, 1910, to January 1st, 1915, the total income has been $58,766.40.  If we take the first four full years of the magazine (November, 1910-November, 1914), we have these figures:

First year ............... $5,219.94
Second year .............. 12,291.83
Third year ............... 17,006.64
Fourth year .............. 21,315.36
Or a total income of .... $55,836.77

     This income has been expended as follows:

For printing ............ $30,788.18
For salaries ............   9,513.71
For capital .............   3,732.97
For postage .............   4,741.95
For general expenses, 
  including rent, supplies, 
  books, etc. ...........   7,059.96

     Since publication THE CRISIS has distributed one million one hundred and fifty thousand magazines of which considerably over 1,000,000 copies was net paid circulation.  The average net paid circulation for the year 1914 has been 31,450 copies monthly which is a circulation more than twice as large as any other Negro publication.  We circulate in every state and territory, in Mexico, South America, Hawaii and the West Indies and in Europe, Asia, Africa and the South Seas.
     Usually a magazine is allowed five years to become self-supporting.  We had hoped to accomplish this in four years but the war delayed us.  To-day THE CRISIS is paying all its expenses of over $20,000 except $1,300 of the editor's salary which the Association will carry for another year.  On January 1st, 1916, THE CRISIS will be financially independent unless the war and its aftermath change the present probabilities.
     The present organization of THE CRISIS includes five offices covering 1,300 feet of floor space on the fifth floor of 70 Fifth Avenue, New York City; the force consists of an editor, a business manager, a shipping clerk, a bookkeeper, and three other clerks, and stenographers; we have over seven hundred regular agents in the field.

W. E. B. Du Bois
Director of Publications and Research.
January 1, 1915

REPORT OF THE TREASURER

The accounts of the National Association for the Advancement of Colored People, as certified by F. J. Batchelder, C.P.A., our auditor, are as follows:

N. A. A. C. P. REVENUE AND EXPENSE ACCOUNT, 1914

EXPENSES 
Salaries ................. $7,395.34
General expenses .........  2,606.15
Printing .................  1,613.53
Traveling expense ........    879.51
Postage ..................    868.88
Depreciation on furniture.     96.80
                          $13,460.16
     Net gain ............    570.54
                          $14,030.70

REVENUE
Memberships .............  $5,661.19
Donations ...............   8,334.81
Literature sold .........      18.70
Profit on pins sold .....      16.00
                          $14,030.70

BALANCE SHEET, DECEMBER 31, 1914

ASSETS
Cash in banks ...........  $1,374.04
Petty cash fund .........      25.00
Due from "Crisis" .......       9.30
Pins on hand ............     130.92
Furniture and fixtures...     876.65
                           $2,415.91

LIABILITIES
Special funds reserved:
  Maclean Memorial ......     302.90
  Fed. Aid Educational...     195.63
                             $498.53
    Net worth ...........   1,917.38
                           $2,415.91