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4 A [2nd topic is crisis mgmt . . . . [[arrow]] many case studies in business not many more dramatic than Challenger accident [I was close to this (pers. + prof) [[dash pointing up]] Astro Corp; A2 My 3rd; 4 of 7 [[?]] [[?, +?]] --> 2 days after the explosion, appointed to Pres. Comm. Investigating accident Aftermath of accident, offers enough lessons in crisis mgmt to fill a book . . . A few stand out: When something bad happens: 1. React quickly - take immediate necessary actions (duh) - put in place a credible system to investigate problem + recommend sol ' n [ NASA [[gets?]] good [[marks?]] for quick reaction] 2. Be open + take responsibility If you don't: - suffer [[internally?]] + [[externally?]] [you'll be hounded, + problem [probably] will drag on] [NASA gets awful marks on the one wouldn't admit problems - [[abysmally?]] low morale - press wouldn't let it go --> [[NYT?]] 3. Be commited [[committed]] to implementing recommended sol'ns [[solutions]] (probably good ideas, + critical for credibility) [NASA again gets good marks here ... finally got it] [of [[course?]] goes without saying that the more you can prepare for a crisis before it occurs, [[the?]] better off you'll be] => Finally, a word about the importance of teamwork <- might or might not have assoc. w/ NASA [Not rocket sci, but common sense [when the shuttle thunders off the launch pad, a few lucky astros [[astronauts?]] ride the rocket...but the rocket is lifted by the commitment, hard work, + dedication of 1000's of people: from