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WOMEN UNDER-REP IN Sci/TECH (11%/20%) COLLEGES..... H.S. => Easier [[?]] BUT -> ELEMENTARY SCHOOL... 4th GR => 68%/66% THEN IN ~5th-8th, LOSE THEM NOT APTITUDE NOT INTEREST REASONS SOCEITAL => SUBTLE MESSAGES IMPORTANT TO BE COOL EE Example STEREOTYPES => EINSTIEN INTRANALIZE -> DRIFT AWAY SUBTLE: MATH/MOM "I CAN, BUT I DON'T WANT TO" DON'T NEED TO CONVERT => PGMS TO SUPPORT,SUSTAIN THEIR INREST •SHOW OTHER GIRLS ("NETWORK" + COLLAB) •INTRO TO ROLE MODELS -> FEMALE FACE -> SOME OF ISSUES MIGHT SOUND FAMILIAR-> CULTURE SOCIETAL STRUCTURE SOCIAL EXPECTATIONS DELOITR[[?]] WIN [[Circled]] ISSUES NOT CONFINED TO ->YOUNG GIRLS ->SCIENCE/TECH <- PHIL. BEHIND STS CREAR PGMS... LIKE SCI FESTIVALS; BOOKS (INCL WOMEN) [HOPE?] NAS->HIGH LEVEL PANEL (2007)->WHY ARE THERE SO FEW WOMEN ON COLLEGE/UNIV. FACULTIES? KEY FINDINGS: NOT JUST PIPELINE IDENTIFIED "IMPLICIT BIAS" =>WOMEN FACE ACCUM OF DISADVANTAGE (CREATES "BUILT IN HEADWIND") ->