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THE PHILADELPHIA INQUIRER, TUESDAY MORNING, JUNE 21, 1916

WORK OF WORLD'S LEADERS REFLECTED IN ADVERTISING MEN'S DISCUSSION

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AD MEN'S ENERGY ELECTRIFIES CITY

Dynamic Force of Delegates and Visitors Felt in Every Section

Stimulating Zest Marks Business Sessions of Convention and Entertainment Features

   Dynamic force, the element that has made modern advertising one of the most potent of forces for the achievement of results, began to accelerate things generally in Philadelphia yesterday, as the Twelfth Annual Convention of the Associated Advertising Clubs of the World officially opened. 

   Anticipations had been raised and interest stimulated by the influx of 18,000 delegates and visitors, attracted to this city by the occasion. When the whirlwind business and pleasure abilities of the successful men and women present unfolded themselves the entire city was affected as a direct consequence. 

   Bright and early yesterday morning things began to happen and the entire city apparently is sharing in the enlivening effects of the ad men's convention. There is nothing centralized about it. The activities of the delegates are not confined to the lobbies of the hotels or to the places of the sessions at the University of Pennsylvania or the Philadelphia Commercial Museums. Being business men, they attend the business sessions and promptly depart to make the most of their time in Philadelphia, which is new to the majority. Almost everywhere the bronze badge with its outstanding "Truth" and its distinguishing gray riband is to be encountered.

   The general decoration of the city, which is generally conceded to be the most elaborate that has ever taken place, was augmented yesterday, so that at the present time Philadelphia would seem almost a new city to an old-timer returning unexpectedly.

Another Philadelphia First

   Another "Philadelphia First" has been established through the present convention Herbert S. Houston, president of the Associated Advertising Clubs of the World, and the members of the Executive Committee in planning for the convention aimed to make it the most important gathering from a standpoint of results that has ever been held. When the members of the Convention Committee of the Poor Richard Club of this city, which is the host to the visitors, checked up last night the list of delegates and visitors registered at the headquarters they found that the figures made last year at the Chicago convention, the record-breaker until that time, had been surpassed. That the present convention will exceed in point of attendance the Chicago convention by at least forty per cent. was the prediction of the chairmen of the two important sub-committees of the Convention Committee. 

   The opening business session of the convention yesterday morning found the habits of business strongly ingrained in the delegates, for they were prompt in their attendance. That they were enthusiastic and impatient for things to start was evidenced by the way they "whooped it up" in approved convention style. They displayed in dozens of ways that energy which has developed their calling and placed advertising upon its present high plane. 

   Scarcely was the session over when the business-like delegates fell back into the character of their motley, for it might almost be called that, when the numerous badges, streamers, pennants, bands and the seemingly infinite variety of Palm Beach suits were taken into consideration.

   Booms for the convention for the next year and succeeding years; booms and blasts of "our town;" stories of how this deal and that were engineered; tales of the development of advertising thoughts into lengthy working programmes; the hale fellowship of good fellow meeting good fellow--these and the scores of other things that the wide-awake American professional man stands supreme in, marked the moment.

   Activity in its every phase marked the scenes around the campus of the University of Pennsylvania and the grounds of the Philadelphia Commercial Museums. Of excitement there was much also. The New York delegation caused a terrific commotion by arriving for the afternoon session in one of the famed Fifth avenue 'buses, which had made the trip from Gotham to the Quaker City much after the fashion that its prototypes from the streets of London and Paris saggered through the roads of Flanders and France.  

INFORMATION BUREAU ARRANGED FOR AD MEN

Delegates Can Be Located at Any Time Through Special Service Installed for Meetings

   Arrangements have been made by the Poor Richard Club whereby visiting delegates to the advertising convention may 

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[[image - picture of Philadelphia and airplane in sky]]
[[caption]]Miss Law as She Appeared in Her Aerial Maneuvers Over the Centre of the City During the Noon Hour Yesterday[[/caption]]

DARING AVIATRIX, A FIERY COMET, HERALDS AD MEN

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ground. It was the same at noon, when crowds collected outside factories and cheered the girl, visible to all at a great distance.

  Long before 8 o'clock last night Market street, both east and west of City Hall, was jammed with a crowd that kept traffic officers at their wit's end to prevent accidents. These were in addition to the multitude lined on both sides of Broad street, thousands at skyscraper windows, on roofs, and in every part of City Hall. Many a neck was twisted and strained in an effort to be the first to see Miss Law.

  Although the crowds had been watching most intently a number did not recognize the aviatrix when she did appear. The first impression was that of a sky rocket, a premature Fourth of July offering with a bursting fountain effect. But the keener-eyed among the crowds could not be fooled; they knew it was the woman whose daring and skill has stirred the city more than any aviator ever succeeded before.

  The interest taken by the entire city in the flight was again demonstrated after Miss Law had returned to her hangar. The telephone exchanges of The Inquirer were besieged by anxious questioners. They wanted to know whether the aviatrix would fly again last night; others asked concerning a rumor that Miss Law's machine had taken fire while the magnesium was being exploded; others were curious as to the number of turns made by her. 

  Every office building in the vicinity was a temporary grandstand; every street a bleachers until Miss Law finally disappeared in a northwestern direction going at a speed estimated at more than seventy-five miles an hour. At noon business was forgotten, lunches neglected, traffic almost totally blocked for twenty minutes, while the young woman played at her thrilling sport. For half an hour before Miss law appeared over City Hall, there was a scramble for vantage points from which to witness the exhibition.

Spectacle Thrills City

  The thousands had assembled in the vening to witness the magnificent pageant of the Associated Advertising Clubs of the World in Broad street, when a shout went along the line of march, followed by the cry: "Here she comes." Forgotten for the time was the fact that the head of the procession was just in sight, the thoughts of the thousands, it seemed, were entirely with The Inquirer aeroplane. Even the paraders lost step with their comrades in their eagerness to see the sensational aviatrix.

  A red comet seemed to be speeding through the skies from a general north western direction. It was making straight for City Hall at terrific speed. Then suddenly it disappeared entirely from view. City Hall tower in a shower of lights stood out majestically alone. Those who did not know the details for the flight feared sudden accident had struck the daring girl. The machine had been too high in the air to make audible to the thousands below the noise of the engine of the whirling of the huge propeller. 

  It took only a few seconds before the surprise came, but to those on the ground, anxiously awaiting an explanation of the disappearance, it seemed several minutes at least. There appear 

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Hall Square, Miss Law drove her machine to a point high in the skies over the towering Widener Building. The crowds beneath felt a fluttering of something soft in their faces, eagerly grabbed for the cause and found a shower of paper money. On each bogus yellow back was printed the words:

  "Greetings from the sky. Dropped from The Philadelphia Inquirer aeroplane to the Associated Advertising Clubs of the World. Two flights daily - 12 to 1 noonday - 8 to 9 night."

  Papers were thrust into pockets hastily as a signal from the aviator told of the beginning of another surprise. Lights were extinguished on the aeroplane, but, well within the range of the City Hall illumination, the machine could be seen standing against the bright sky. Then at the sound of a sharp explosion the plane blazoned forth in a beautiful display of fireworks. 

  As the aeroplane went through the evolutions of the loop-the-loop the fireworks sparkled. So quickly did Miss Law move her machine she was able to make a second loop before the illumination died out. Then the white lights appeared again on the wings while she finished the evening's tricks.

[[bold]] To Repeat Flights Today [[/bold]]
Barring the added effect of the lighting in the darkness, the noon performance by the aviatrix was much similar to that of the evening.  She raced around the tower of Billy Penn at such a rate that it seemed a wonder the wind did not shake off his famous hat.  She dipped again and again, made spiral after spiral, and, according to the count of most of the spectators, did the loop-the-loop nine times from different sides of the building.  The loops were done in series of threes and each seemed more daring that the previous one.  Of course there was a shower of the bogus money with its "message from the sky."
Students of aviation who witnessed the performance declared afterwards that The Inquirer had furnished Philadelphians with an opportunity to see an exhibition of flying which had never been excelled in this country.  The praised the skill of the young woman, whose altitude record of 11,500 feet has never been touched by another of her sex nor surpassed by many men.
Visiting delegates to the twelfth annual convention of the Associated Advertising Clubs of the World were equally enthusiastic.  The flights filled them with admiration for the cleverness of the girl and the progressiveness of The Inquirer.  To many it was the first sight of an aeroplane in action, while to the experienced ones it represented an illustration of the art of flying as it has been perfected up to the present time.
Although, for reasons of safety, the ascending and descending place used by Miss Law had been kept secret, ten thousand enthusiasts were there to greet her when she made her landing last night at the conclusion of her triumphant flight.  Special guards had been stationed around the field, but the crowds in their eagerness to do her honor would not be restrained.  So great did the crush become, they threatened unwittingly to damage the aeroplane.  Miss Law made her way to an automobile while the thousands acclaimed a truly feminine wizard of the air.
When her noon flight ended, the avia-

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Dear Miss Law - I want to see you again Eleanor Gates

[[bold]] THE EVENING WORLD, FRIDAY, DECEMBER 22, 1916.
Ruth Law, Hailed as New Superwoman, Destined to Lead Her Sex to Achievement [[/bold]]

[[image]]
Better Not
We have seized upon every possible excuse for holding ourselves back.

[[image]]
Eleanor Gates

[[image]]
Women do homage to the Venus but are corseted to the mines

[[image]] A Manchu Princess with club feet compelled millions to cripple themselves
Will B. Johnstone

[[bold]] One of Her Admirers, Eleanor Gates, Author and Playwright, Herself a Woman Who Has Done Things, Proposes to "Tip With Gold the Wings" of the Aviatrix and Let All Women Help Pay the Tribute They Owe to One of Themselves.
By Nixola Greeley-Smith. [[/bold]]

Eleanor Gates, playwright of "The Poor Little Rich Girl" and of "We Are Seven," launches herewith what she hopes will become a national woman's movement to "tip with gold the wings of Ruth Law, Superwoman."
In words less hyperbolic, Miss Gates believes that American women should give the champion long-distance flyer of the United States a new biplane, in which to make her flight from California to New York, and in order that the gift may be the expression of as many women as possible, that no one person shall contribute more than $1.
Miss Gates's suggestion grew out of a talk we had yesterday in her apartment at No. 450 Riverside Drive, following a witty speech she made at the Ruth Law dinner on Monday night. 
"Ruth law is the fourth superwoman," Miss Gates informed me, and I believed her at once. "The first is Lady Ann Blunt, who penetrated to the heart of Arabia, chancing assassination, to bring back the finest horses of the great horse-raising Bedouin tribes; the second is Charmion London, who braved the Pacific in a little boat and faced island savages to give us that wonderful book, 'The Log of the Snark.' The third is Sarah Bernhardt, great artist and great woman. Ruth Law, youngest and last, has done a work of great significance to all women. 

[[bold]] Women Great Restrictors; Disciples of Can't

"We women are the champion repressors of the human race; the great inhibitors; the price restrictors. We have excelled in thinking up countless things we couldn't do. We have studied out all the ways of saying Don't and Mustn't and Shan't and Can't and Better Not! We have seized upon every possible excuse for holding ourselves back.
"A royal lady of Europe is born deformed and we take to the side-saddle. A Manchu Princess is found to have club feet, and millions of women straightway proceed to cripple themselves for life. We shut ourselves up in houses, away from the very air and sunshine and exercise that could strengthen us for our great service to the race-and that, incidentally, would strengthen the race. We stumble along with our faces veiled. And we're so blind to our folly that we'll stand in front of the Venus de Milo and do her homage, while we're corseted to the nines.
"In manner, in movement, in thought, in speech and in emotions, from the cradle to the grave, our watchword has been restraint. And then artists with great foresight, or the gift of prophecy, or absolutely no sense of humor, have sculptured Liberty in the form of a woman." 
At this point I ventured to remind the author of "The Poor Little Rich