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affected as a direct consequence.
Bright and early yesterday morning things began to happen and the entire city apparently is sharing in the enlivening effects of the ad men's convention. There is nothing centralized about it. The activities of the delegates are not confined to the lobbies of the hotels or to the places of the sessions at the University of Pennsylvania or the Philadelphia Commercial Museums. Being business men, they attend the business sessions and promptly depart to make the most of their time in Philadelphia, which is new to the majority. Almost everywhere the bronze badge with its outstanding "Truth" and its distinguishing gray riband is to be encountered.
The general decoration of the city, which is generally conceded to be the most elaborate that has ever taken place, was augmented yesterday, so that at the present time Philadelphia would seem almost a new city to an old timer returning unexpectedly.
Another Philadelphia First
Another "Philadelphia First" has been established through the present convention Herbert S. Houston, president of the Associated Advertising Clubs of the World, and the members of the Executive Committee in planning for the convention aimed to make it the most important gathering from a standpoint of results that has ever been held. When the members of the Convention Committee of the Poor Richard Club of this city, which is the host to the visitors, checked up last night the list of delegates and visitors registered as the headquarters they found that the figures made last year at the Chicago convention, the record-breaker until that time, had been surpassed. That the present convention will exceed in point of attendance the Chicago convention by at least forty per cent was the prediction of the chairman of the two important sub-committees of the Convention Committee.
The opening business session of the contention yesterday morning found the habits of business strongly ingrained in the delegates, for they were prompt in their attendance. That they were enthusiastic and impatient for things to start was evidenced by the way they "whooped it up" in approved convention style. They displayed in dozens of ways that energy which has developed their calling and placed advertising upon its present high plane.
Scarcely was the session over when the business-like delegates fell back into the character of their motley, for it might almost be called that, when the numerous badges, streamers, pennants, bands and the seemingly infinite variety of Palm Beach suits were taken into consideration.
Booms for the convention for the next year and succeeding years; booms and boasts of "our town;" stories of how this deal and that were engineered; tales of the development of advertising thoughts into lengthy working programmers; the hale fellowship of good fellow meeting good fellow - these and the scores of other things that the wide-awake American professional man stands supreme in, marked the moment.
Activity in its every phrase marked the scenes around the campus of the University of Pennsylvania and the grounds of the Philadelphia Commercial Museums. Of excitement there was much also. The New York delegation caused a terrific commotion by arriving for the afternoon session in one of the famed Fifth avenue 'buses, which had made the trip from Gotham to the Quaker City much after the fashion that its prototypes from the streets of London and Paris saggered through the roads of Flanders and France.
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INFORMATION BUREAU ARRANGED FOR AD MEN
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Delegates Can Be Located at Any Time Through Special Service Installed for Meetings
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Arrangements have been made by the Poor Richard Club whereby visiting delegates to the advertising convention may be informed regarding the whereabouts of any of their friends who are also in the city.
Information bureaus have been established at the principal downtown hotels and at various places on the University grounds, with chief information headquarters in Houston Hall.
If, for instance, Smith wishes to get in touch with his friend, J. A. Jones, he simply calls the information bureau in Houston Hall.
"Operator, please tell me where J. A. Jones is this very minute," he will ask.
The operator refers to her index and if enabled to give Smith the information he desires. If possible she will arrange telephone connections for him.
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EXHIBIT FOR AD MEN
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Sketch Club Showing Posters and Etchings
A special exhibition, the work of several members of the Sketch Club, is being held at the club rooms in South Camac street especially for the entertainment of the visiting Ad Men. The exhibit is composed of posters, etchings, lithographs, magazine illustrations and sketches of interesting Philadelphia localities.
Herbert Pullinger has contributed seventeen lithographs and engravings, all charmingly rendered, while on the next wall to the Pullinger exhibit are a group of sketches by Morris Hall Pancoast, and several water colors by John J. Dull.
If Devitt Welsh has a large space devoted to some of his best poster efforts, [[?]] adjoining this group are a series of small sketches in oil and pastel by Fred Wagner. Among the Wagner sketches are found many pleasing bits of Philadelphia in rich coloring.
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[[image]]
Miss Law, as She Appeared in Her Aerial Maneuvers Over the Centre of the City During the Noon Hour Yesterday
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DARING AVIATRIX,
A FIERY COMET,
HERALDS AD MEN
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Continued From First Page
~~~~~~~~~~~~~~~~~~~~~~~~~~
ground. It was the same at noon, when crowds collected outside factories and cheered the girl, visible to all at a great distance.
Long before 8 o'clock last night Market street, both east and west of City Hall, was jammed with a crowd that kept traffic officers at their wits' end to prevent accidents. These were in addition to the multitude lined on both sides of Broad street, thousands at skyscraper windows. on roofs, and in every part of City Hall. Many a neck was twisted and strained in an effort to be the first to see Miss Law.
Although the crowds had been watching most intently a number did not recognize the aviatrix when she did appear. The first impression was that of a sky rocket, a premature Fourth of July offering with a bursting fountain effect. But the keener-eyed among the crowds could not be fooled: they knew it was the woman whose daring and skill had stirred the city more than any aviator ever succeeded before.
The interest taken by the entire city in the flight was again demonstrated after Miss Law had returned to her hangar. The telephone exchanges of The Inquirer were besieged by anxious questioners. They wanted to know whether the aviatrix would fly again last night; others asked concerning a rumor that Miss. Law's machine had taken fire while the magnesium was being exploded; others were curious as to the number of turns made by her.
Every office building in the vicinity was a temporary grandstand; every street a bleachers until Miss Law finally disappeared in a northwestern direction going at a speed estimated at more than seventy-five miles an hour. At noon business was forgotten, lunches neglected, traffic almost totally blocked for twenty minutes, while the young woman played at her thrilling sport. For half an hour before Miss Law appeared over City Hall, there was a scramble for vantage points from which to witness the exhibition.
SPECTACLE THRILLS CITY
The thousands had assembled in the vening [[evening]] to witness the magnificent pageant of the Associated Advertising Clubs of the World in Broad street , when a shout went along the line of march, followed by the cry: "Here she comes." Forgotten for the time was the fact that the head of the procession was just in sight, the thoughts of the thousands, it seemed, were entirely with The Inquirer aero-plane. Even the paraders lost step with their comrades in their eagerness to see the sensational aviatrix.
A red comet seemed to be speeding through the skies from a general northwestern direction. It was making straight for City Hall at terrific speed. Then suddenly it disappeared entirely from view. City Hall tower in a shower of lights stood out majestically alone. Those who did not know the details for the flight feared sudden accident had struck the daring girl. The machine had been too high in the air to make audible to the thousands below the noise of the engine of the whirling of the huge propeller.
It took only a few seconds before the surprise came, but to those on the ground, anxiously awaiting an explanation of the disappearance, it seemed several minutes at least. There appeared a flash of glaring white lights and the aeroplane was again visible in the skies. Miss Law had allowed the brilliant red lights in the front of the wings to burn out and, before switching on the current for the rear searchlights, had ridden in the darkness for a few moments. It was merely her first trick to arouse additional apprehension in the breasts of the men, women and children, who watched her race in the sky.
With the new ilumination [[illumination]] giving the effect of a rapidly moving cloud of un-usual color in the sky, Miss Law reached the central section around City Hall. At this point she began to climb higher and higher, reaching an altitude of probably 9000 feet. The machine appeared to be a mere speck. Except for its greater radiancy, it might have been mistaken for a star.
For a moment it was stationary. Then the spectators gasped. The girl aviator was dropping, dropping at tremendous speed from her dizzy height. A cry of horror went up from a part of the crowd, uttered almost involuntarily. Fear of accident was ever in their minds. It is an odd psychology of the average person that while watching some other human being in the performance of a dangerous stunt, the mind ever dwells on the possibility of an accident in a pleasing, although mentally apologetic manner. Not until after the moment of actual danger has passed is the skill of the entertainer appreciated to the fullest extent.
Thus it was with Miss Law. As the airship came nearer to earth, the crowd watched as though fascinated, uncertain whether she would right herself, or come tumbling down to the streets, thousands of feet below. Had they only known, however, the aviatrix was the coolest of all them. In perfect control of her machine, she descended until the proper moment, shifted quickly and soared again. Then she began a bewildering spiral movement of twists and turns which seemed unending.
From the northeastern corner of City
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Hall Square, Miss Law drove her machine to a point high in the skies over the towering Widener Building. The crowds beneath felt a fluttering of something soft in their faces, eagerly grabbed for the cause and found a shower of paper money. On each bogus yellow back was printed the words:
"Greetings from the sky. Dropped from The Philadelphia Inquirer aeroplane to the Associated Advertising clubs of the World. Two flights daily -12 to 1 noonday-8 to 9 a night."
Papers were thrust into pockets hastily as a signal from the aviator told of the beginning of another surprise. Lights were extinguished on the aeroplane, but, well within the range of the City Hall illumination, the machine could be seen standing against the bright sky. Then at the sound of a sharp explosion the 'plane blazoned forth in a beautiful dis-play of fireworks.
As the aeroplane went through the evolutions of the loop-the-loop the fireworks sparkled. So quickly did Miss Law move her machine she was able to make a second loop before the illumination died out. Then the white lights appeared again on the wings when she finished the evening's tricks.
To Repeat Flights Today
Barring the added effect of the lighting in the darkness, the noon performance by the aviatrix was much similar to that of the evening. She raced around the tower of Billy Penn at such a rate that it seemed a wonder the wind did not shake off his famous hat. She dipped again and again, made spiral after spiral, and, according to the count of most of the spectators, did the loop-the-loop nine times from different sides of the building. The loops were done in series of threes and each seemed more daring than the previous one. Of course there was a shower of the bogus money with its "message from the sky."
Students of aviation who witnessed the performance declared afterwards that The Inquirer had furnished Philadelphians with an opportunity to see an exhibition of flying which had never been excelled in this country. They praised the skill of the young woman, whose altitude record of 11,500 feet has never been touched by another of her sex nor surpassed by many men.
Visiting delegates to the twelfth annual convention of the Associated Advertising Clubs of the World were equally enthusiastic. The flights filled them with admiration for the cleverness of the girl and the progressiveness of The Inquirer. To many it was the first sight of an aeroplane in action, while to the experienced ones it represented an illustration of the art of flying as it has been perfected up to the present time.
Although, for reasons of safety, the ascending and descending place used by Miss Law had been kept secret, ten thousand enthusiasts were there to greet her when she made her landing last night at the conclusion of her triumphant flight. Special guards had been stationed around the field, but the crowds in their eagerness to do her honor would not be restrained. So great did the crush become, they threatened unwittingly to damage the aeroplane. Miss Law made her way to an automobile while the thousands acclaimed a truly feminine wizard of the air.
When her noon flight ended, the aviatrix received a similar reception, although the attendance was not as large. However, they had a better glance at her and many marveled at her youth. Miss Law made an attractive picture, in a dark colored coat sweater, tight fitting cap and khaki breeches. She seemed happy in the knowledge that her aerial demonstration has been so successful and had pleased so many people.
Again today will Miss Law perform for the benefit of the visitors and Philadelphians. Her flights will be made at the same hours and Miss Law declares she will attempt several new tricks while soaring a few thousand feet over the statute of William Penn.
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GRAPHIC ARTS DISPLAYED
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Millions Represented in Daily Exhibit at Houston Hall
Millions of dollars are represented in the display of every form and style of up-to-the-minute printed publicity that is being presented as one of the interesting features of the Associated Advertising Clubs of the World. The exhibit is in Houston Hall, U. of P., and may be viewed every day and evening of this week.
Practically the entire building is being used for this vast exhibition, the object of which is to give the visitor a concrete example of what is doing and being done in the following lines:
Newspaper, magazine and periodical advertising, lithographing, photo-engraving and steel and copper plate engraving.
Lithography has one large room on the main floor to the right of the entrance and the display represents approximately $5,000,000 worth of work. Newspapers, magazines, trade journals, agricultural journals, technical and religious works, calendars, novelties, posters and billboards occupy the greater portion of the second floor.
[[column 4]]
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[[column 5]]
[[IMAGE]]
One of Her Admirers, Eleanor Gates, Author and Playwright, Herself a Woman Who Has Done Things, Proposed to "Tip With Gold the Wings" of the Aviatrix and Let All Women Help Pay the Tribute They Owe to One of Themselves.
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By Nixola Greeley-Smith.
Eleanor Gates, playwright of "The Poor Little Rich Girl" and of "We Are Seven," launches herewith what she hopes will become a national woman's movement to "tip with gold the wings of Ruth Law, Superwoman."
In words less hyperbolic, Miss Gates believes that American women should give the champion long-dis-tance flyer of the United States a new biplane, in which to make her flight from California to New York, and in order that the gift may be the expression of as many women as possible, that no one person shall contribute more than $1.
Miss Gates's suggestion grew out of a talk we had yesterday in her apartment at No. 450 Riverside Drive, following a witty speech she had made at the Ruth Law dinner on Monday night.
"Ruth Law is the fourth superwoman," Miss Gates informed me, and I believed her at once. "The first is Lady Ann Blunt, who penetrated to the heart of Arabia, chancing assassination, to bring back the finest horses of the great horse-raising Bedouin tribes: the second is Charmion London, who braved the Pacific in a little boat and faced island savages to give us that wonderful book, "The Log of the Snark." The third is Sarah Bernhardt, great artist and great woman. Ruth Law, youngest and last, has done a work of great significance to all women."
WOMEN GREAT RESTRICTORS; DISCIPLES OF CAN'T.
"We women are the champion re-pressors of the human race; the great inhibitors; the prize restrictors. We have excelled in thinking up countless things we couldn't do. We have studied out all the ways of saying Don't and Musn't, and Shan't and Can't and Better Not! We have seized upon every possible excuse for holding ourselves back.
"A royal lady of Europe is born deformed and we take to the side-saddle. A Manchu Princess is found to have club feet, and millions of women straightway proceed to crip-ple themselves for life. We shut ourselves up in houses, away from the very air and sunshine and exercise that could strengthen us for our great service to the race-and that, incidentally, would strengthen the race. We stumble along with our faces veiled. And we're so blind to our folly that we'll stand in front of the Venus de Milo and do her homage, while we're corseted to the nines.
"In manner, in movement, in thought, in speech and in emotions, from the cradle to the grave, our watchword has been restraint. And then artists with great foresight, or the gift of prophecy, or absolutely no sense of humor, have sculptured Liberty in the form of a woman."
At this point I ventured to remind the author of "The Poor Little Rich Girl" that the cobweb between woman and accomplishment has not been al-together of her own spinning. That she is not the spider of her own destiny.
"I grant you that," Miss Gates answered in the deep, hearty voic [[voice]] which still holds the freshness of the plains from which she came. For Eleanor Gates is a daughter of Dakota. "But I am not going to discuss men. Nothing ever comes of it except to have people say that I am anti-man. And I'm not. I'm simply pro-woman. Many of the restraints of women ARE of her own creation.
WOMEN AS HUMANS, NOT AS MERE WOMEN.
"Having restrained ourselves, not only from what was harmful-which was necessary, and wise, and right-but having restrained ourselves from doing about every natural, human thing in the catalogue, they ask us, 'Where are your great composers? Your painters? Your surgeons? Your inventors? Your scientists?' Art is not masculine; science is not masculine. They are both human. And we have failed to attain the places we ought to hold in art and in science because we have been feminine only, and not also human. And what is more, we never shall excel in art or science as long as girls are raised on a diet of can'ts.
"As a matter of fact, we HAVE a woman who is supreme in science-Mme. Curie.
"Bernhardt is supreme in her art because she has never admitted the existence of the word can't. She has never recognized a single handicap. Ruth Law heard the word can't, but she didn't speak it; and she ignored her handicaps of lack of gasoline and lack of engine power. Helmeted and masked and goggled, and dressed in her suit of leather, with her map strapped to her knees, with a compass between her feet, and her sailing directions pasted on the wrist of her gauntlet-! Oh, WHERE is that poor creature who said that what is new cannot be romantic?
"Ruth Law's flight wasn't feminine; it wasn't masculine. It was super-human!
"Isn't it astounding what one woman can do!" Miss Gates exclaimed enthusiastically, "and how it reacts upon every other woman! We women realize that the thoughtless, silly, unworthy act of one woman brings down anathema on the head of every last one of us. 'There she goes! Isn't that JUST like a woman!' Oh, but it's a poor rule that doesn't work both ways. And Ruth LAw's achievement will touch the head of every living woman with a little bit of glory.
"And she has given us representation in the heavens. You know, theologically speaking, all the angels are men. Oh, here on earth this woman or that is called an angel, but only because she resembles in goodness and brightness the angels of the bodiless variety. The celestial messenger service is strictly masculine. A few years ago, when they were putting up some angels at St. John the Divine's, they discovered that one of the angels looked like a woman; whereupon they took the statue right down and chiselled it over. For this reason, when faring through the firmament, Glen Curtiss and the other aviators never felt, when they me [[met]] an angel, that they had to take hand off the lever to touch their caps. Ruth Law has changed all that. Henceforth Mr. Curtiss and the others are likely to meet a bright and radiant shape of the feminine variety -who will also differ from the classic type in that she does not fasten her wings to her seven cervicals.
"Well! She has not only touched
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[[Image]]
[[?]] B. Johnstone
A Manchu Princess with Club feet compelled millions to cripple themselves
us all with the reflection of her glory, but the effect of her triumph will be far-reaching. MORE women are going to feel that being a woman is not a handicap; that, after all, a woman can do anything.
WHY WOMEN SHOULD EXCEL IN THE FIELD OF AVIATION.
"Women should make better flyers than men," Miss Gates continued, "because your worst enemy in the air is the cold, and women can endure cold better than men. They are better covered by nature. What man could wear an evening gown without catching cold? Then, too, women can go longer without food or drink and they need less food by a third than men and they carry around more stored nourishment in the form of fat on which nature can draw if necessary. Then women have to-day the spur of sex pride. They know that when they take a handicap and beat it they are proving the case not only for themselves but for all women."
"Granting everything you have said about women you have left untouched the greatest of all her defeats," I remarked at this point, "her defeat by the softness of her own nature. Confronted by the choice between her love and her own separate life-and nearly every woman has to make this choice-woman chooses love. un-der similar circumstances man would seek his own career, his own advancement, and let his love go hang."
"But love is life," Miss Gates replied. "And women are wise in choosing love first-and anything else next. And to me the most suc-cessful woman is she who has suc-ceeded in choosing happiness. If she finds success in other ways as well then she is just so much more to be congratulated."
"Still, when she carries her conqueror in her own heart she is very much handicapped in competition with a being who puts himself first always," I objected.
"We don't want to compete with man," Miss Gates replied. "We want to complement him. Besides, let us not be guided by what men do-let us do what, as women, we should do! Let's succeed as women. I do not like the woman who tries in any way whatsoever to imitate some man."
The only thing I could say to that was-Amen.
[[column 7]] [[image]]
Women do homage to the Venus but are corseted to the nines
RUTH LAW TAKES PLACE
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As the Premier Woman Aviator In the Entire World.
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OUTSTRIPS ALL RECORDS FOR CROSS COUNTRY FLIGHTS.
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Entire Trip From Chicago to Ne [[New]] York Required Eight Hours and Fifty-Nine Minutes.
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Premier Woman Aviator.
New York City, Nov. 20.-Ruth Law, a smiling little American girl, took her place today as the premier woman aviator of the world. She landed at Governor's Island at 9:28 this morning having flown 840 miles from Chicago in an old style exhibition aeroplane. She made but two stops, at Cornell and Binghampton, New York. She spent the night at the latter place. The stops were necessary because of exhaustion of the supply of gas. She outstripped the record for cross country flights made by Victor Carlstrom on November 2 Miss Law left Chicago at 7:25 a. m. Sunday morning and reached Cornell five hundred and ninety miles away at 3:24 p. m. She continued to Binghampton arriving there at. 4:20. The entire trip required eight hours and fifty-nine minutes.
The Billboard February 12, 1916. 45
[[Image]]
[[Image]]
[[Image]]
Miss Law is among the foremost women flyers, having won distinction in numerous skilful [skillful]] flights in vari-ous sections of the United States. In the upper lefthand illustration Miss Law is pictured making one of her difficult straight-cross-country journeys. On the right is a partial showing of the ease with which she executes her initial "L" when looping-the-loop above the skyline.
Transcription Notes:
Transcription begins from the upper left hand corner, and goes downward. Once I reach the bottom of a column, I move to the top of the next column.
