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Watch for The Inquirer Aeroplane [[airplane]] Tomorrow in the Sky
There will be two flights,
One between 12 and 1 o'clock tomorrow noon.
One night flight with fireworks between 8:15 and 9 P.M. tomorrow evening.
Watch for It Over the City Hall Tomorrow
The Philadelphia Inquirer
Vol. 174, No.177
News Section
Philadelphia, Sunday Morning, June 25, 1916 Copyright 1916 by the Philadelphia Inquirer Co.
METHODS OF U.S. FIRMS WITH SOUTH AMERICA CENSURED
Business Houses Accused of Being Impractical in Trading
Philadelphia Bourse Points Out Blunders Made and Resultant Complains
If a Philadelphia business house were to establish a branch office in San Francisco in order to handle its Massachusetts business, it would be pursuing a more practical and less roundabout way than are some American manufacturers trying for new business in various parts of South America, according to the Philadelphia Bourse in its weekly statement of foreign trade, issued yesterday.
The Bourse states that an increasing number of American houses are opening branch offices in Buenos Aires in order to do business with South American trade centers which are considerably nearer the United States and the home office in point of time than the Argentine capital.
"South American merchants," it added, "are laughing more derisively at this blunder than would Americans were the inexcusable error to be made in this country?
"The greatest number of complaints come from Venezuela," The Bourse statement continues. "The American Consu'ate [[consulate]] at La Guaira has recently reported that the number of American firms with Venezuelan merchants through Buenos Aires agencies is increasing and that customers are being lost correspondingly an American business men as a whole discredited.
"The American firms which are extending their business for the first time, although some of the offenders have been in South America for some time, fail to realize that the South American countries bordering on the Caribbean are infinitely nearer to them in the matter of time than Buenos Aires. For instance, a letter may be sent from Caracas, Venezuela, to Philadelphia or New York and a reply received at the former city within 24 days, while if the correspondense [[correspondence]] is sent from Buenos Aires at least 80, just four times that time, bust be allowed. Indeed, a letter ma be sent to Europe and a reply received from Caracas in not more than 35 days.
"The only real advantage the American has over his English and German competitor in South America in normal times is nearness to the market and accessibility. TO deliberately remove that advantage and pile up additional handicaps is to throw business away. Furthermore, firms guilty of this shortsight hurt not only themselves, but the prospects of all other American exporters. When a Venezuelan merchants finds that the inquiries have been referred by a home office to the branch at Buenos Aires, in all probability he will drop all negotiations and will exhibit the correspondence to his friends as an illustration of how the average American firm does business. The least a firm can do is try to keep his Venezuelan correspondent ignorant of his roundabout methods.
Insufficient Postage Decried
"The practice indulged in by many American houses of sending letters with insufficient postage is not ce
South America. The Chambe
mere or Capetown, South A
cently made complaint of i
South African business men
can business letters inder 2-ce
instead of the necessary 5-cen
'Not only is this causing mu
venience to correspondents i
Africa,' says the Cape Town
cial body. 'but it entails co
loss of money to the merch
must make good the posta
age.'"
The Bourse ensures also the
use by Americans of the parce
the sending of samples of no c
value.
"A large merchant in Rosar
tine," the statement contun
cently received some samples
mercial value from an Americ
er by parcel post. He was
to send an employe [[employee]] to the
and to pay charges amounti
cents. All packages sent
United States to Argentine
be remembered, are subject to
of at least 77 cents. Had th
in question been marked 'mu
valor ('samples without val
been delivered without annoy
expense to the consignee. It
the Argentine customs laws t
sample articles which ar
merciam value and therefore
customs duty, it should be not
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Eyes Aloft! Ruth Law, Inquirer Aviatrix, Is on Her Way
Real Thrills Will Be Furnished for the Visiting Advertising Men by Ruth Law, the Inquirer Aviatrix, Who Will Give Flights Day and Night on Monday and Tuesday. Miss Law Will Loop the Loop Turn Somersaults, Ride Upside Down in Her Machine At Dizzy Heights, The Upper Photographs Shows Miss Law About to Start of a Flight. Below Is a Remarkable Photograph of a Night Flight. The Trail of Light Is Made By Miss Law's Machine as It Flies Through the Air. In the Circle Is a Photograph of Miss Law About to Turn Over for an Upside Down Flight.
[---]
Miss Law Is Careful to See That Her Aeroplane [[airplane]] Is in Order Before Flying. She Has Just Gone Over It and Found Everything Satisfactory.
INQUIRER AEROPLANE [[airplane]] WITH WOMAN PILOT WILL GREET AD MEN
Daring Ruth Law to Loop the Loop 15 Times Over City Hall, Afternoon and Evening on Monday and Tuesday, Night Flights Will Be Made With Brilliant Lights on Machine
With the most thrilling and sensational day and night aeroplane [[airplane]] exhibitions that have ever been attempted in this country, The Philadelphia Inquirer will entertain the 10,000 delegates to the twelfth annual convention of the Associated Advertising Clubs of the World, which will open tomorrow in this city.
Ruth Law, holder of the women's altitude record of 1,500 feet, will fly here day an night on Monday and Tuesday between the hours of 12 and 1 o'clock in the afternoon and 8 and 9 o'clock in the evening. Regarded as one of the most daring aviators in the United States, Miss Law has arranged a startling programme [[program]] for her stay in this city under the direction of The Inquirer.
Although on several occasions in her flights she has passed over the skyscrapers of New York and Chicago, Miss Law declared yesterday that never before has she planned such a course as she will put execution here. Starting from an unannounced point, she will fly upwards nearly 10,000 feet, then a speed of more than sixty miles an hour she will turn in the direction of City Hall. Once above the famous statue
a display of fireworks. They will be a part of the aeroplane [[airplane]] and will flash as the aviator does the loop the loop and spiral glide. This will be accomplished by means of magnesium flyers. The effect is of a long flame speeding through the clouds with snake-like movements.
Miss Law will fly over City Hall between the hours of 12 and 1 o'clock on Monday and Tuesday, weather permitting, while her night exhibitions of machine control will take place between the hours of 8 and 9 o'clock. The weather conditions relate to high gusty winds and fogs and should these render impossible the exhibitions at any scheduled time, new hours will be announced.
Many plans have been made for the entertainment of the visiting delegates, but none of such a nature The Inquirer aeroplane [[airplane]]. Miss Law has been engaged at great expense by The Inquirer to give these exhibition flights. It will be the first time that an attempt of this kind has been made here after dark. Besides the natural interest in the performances, Miss Law's work will be a convincing lesson in the dangers of enemy aeroplanes [[airplanes]] in war time and the need of preparedness the ease with which the entire centre [[center]] of the city could be demolished by airmen with their deadly bombs. The fact that the
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HOPE OF SLAV HA
UPON CRISIS IN E
POSSIBILITIES GA
Situation Involves Safety of Wh
of Central Powers From Gulf
Clear Over to the Ruma
Frontier
Not Since the Lemburg Days Have the
pects Been So Materially Brightened
Situation for Favorable or the Pli
of the Teutons So Bad
By FRANK H. SIMONDS
Author of "The Great War"
One week ago I analyzed in detail the earlier
great Russian advance between the Pripet ma
Rumanian frontier. Since that time the advanc
materially slackened, as still gone forward.
ment he has taken Czernowitz and is approaching Kovel
the opposite ends of the great southeastern front. In
has reached the frontier at Brody, but has been held up
of Tarnopol.
It is plain that the situation in the Galician a
religions is now approaching a crisis which mist involve
the whole front of the Central Powers from the Gulf o
Rumanian frontier. It is this crisis that I mean to d
present article. I do not desire to be understood as for
the things that have now become possible will happen;
to do is to describe what is now possible if the Russ
checked, recognizing fully that the chec may come at o
many days.
Turning first to the map, it is now plain what h
When the recent attack began the eastern front followe
River from the outskirts of the city pf Riga, speaking
here, to the city of Dvinsk, approximately an east and
then it turned sharply south and ran pretty nearly stra
Pinsk, which the Germans held, through the Pripet ma
the Styr River, east of Lutsk and Dubno, which are Au
the Sereth River just west of Tarnopol, which was Ru
Dniester River, and thence to the Pruth River just west
sian frontier.
Now from the Gulf of Riga to the Pripet marshe
southern border of this swamp the line still stands, but a
of the marshes begins a very wide, deep curve which the Ru
driven westward.
This curve amounts to a semi-circle, drawn about Du
radius of perhaps thirty-five miles, which represents t
penetration of the Russian into the Austrian front.
again there is a second semi-circle of perhaps twenty-five
from the point where the Dniester reaches the Russian f
the northern curve extends toward Kovel and Vladmir
southern passes southwest of Czernowitz and is appr
These two semi-circles to use the military pa lan
wedges which the Russians have driven thro the Austrian
having successfully broken the trnch front which was i
mediate front. The war in these sectors has thus become
movement as contrasted with the trench operation. To use
figure, these two circles represent breaks in the dike t
Powers had erected against the Slavonic flood; through th
the Russian waters are now sweeping and extending not
ward, but tending to swirl round the ends of the dike a
north and south in the fashion of a fan
WHAT WILL HAPPEN IF DRIVE CONTIN
Now if this rush continues long it is clear that the centre [[center]] of the Austrians, still standing relatively firmly before Tarnopol an covering the railroad to Lemburg, will have to draw back to avoid being enveloped on both its flanks by the Russian hosts pouring through the breaks in the dike to the west of Luisk and to the north of Kolomea.
Exactly what happens when there is a break in a Mississippi levee is now taking place along the eastern front. The Germans and Austrians are trying to build a temporary dike behind the breaks and circumscribe the are of inundation. Thus we hear of very great concentrations of troops taking place behind the line that was broken and in front of Kovel and Vladmir Volynski. Similarly, Vienna reports a new stand between the Dniester and the Pruth west of Czernowitz.
If these temporary dikes can be raised in time we shall soon see a retirement of the Austrian centre [[center]] from the front of Tarnopol behind the Zlota Lipa or the Gnila Lipa; that is, to a position half way between the cities of Taropol and Lemberg. The new front will then extend from the Priper marshes southward to Kovel and thence to Vladmir Volynski, thence southward west o the Gnila Lipa to the Dniester and thence est of Colomea to the Carpathians.
Granted that this thing takes plac, and it it is the thing that the Austrians
ern front, the point of int
tween lines from Lubin an
Rowno and Brest-Litovsk;
ern flank will then be prote
Priper marshes, they will c
railroads down which the Ge
send troops to take them i
and they will be at least a h
west of the present German
Pinsk and in a position to
German flank and rear from
marshes to the Dwina.
This would inevitable comp
mans to draw back on all t
front, now extending from P
environs of Rics; it would se
render of all the Russian te
has been occupied, same on
Poland and possibly a port
Courland. It would mean a re
the line of the Nieman and
Russia would by a single bl
more than half of what sh
summer.
Turning south the situatio
this: Having taken Kovel t
would be able to push west
Bug, which offers the next st
offensive position. But on the
of the Bug they would be w
Lemberg. If at the same tim
succeeded in pushing westwar
Dniester beyond stanislau
threaten Lemberg from the
is, by a double envelopme
produce the situation of 1914
Austrian armies fighting in a
circle before the Galician c
outflanked to the north and Transcription Notes:
This article is in columns.
