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advertising element stand between the merchant and his customers?

"Surely the people will, after a while, realize that there is an immense amount of wastage, and it must be paid for by the people who buy the goods.

"What will the Advertising Convention, with its delegates-gathered from all over the United States, do to correct these manifest evils?

Would Halt Magazines

"1. Who will stand up and say plain words to halt the magazines and newspapers which insist upon great sums of money to be paid ;for advertising without taking any steps to ascertain whether qualities or prices are as stated?

"2. Who will make up the committee to take yesterday's and today's advertisements in the newspapers and compare their statements strictly and expertly with the merchandise that is offered, and find out what is true and what is false?

"3.l Who among the newspaper publishers and managers in this convention will stand up and declare that they will accept no more advertising at any price whatever until it has ;been proven true?

"Gentlemen of the advertising Convention of the World:

"You are in the front line of the highest business intelligence in America today. You are members of a great legislative and judicial body powerfully influential.

"You have made yourselves responsible by your guiding power over commercial publicity.

"And it is to you that all of us outside of your membership (being plain merchants and not professionals in advertising) will listen to hear what you say, and will weigh carefully the result of your deliberation."

Watch for Inquirer Aeroplane Looping the Loop Over Penn
Continued From First Page

altitude flying, having climbed 11,500 feet in the air. She is regarded as one of the nerviest and most skillful women aviators who has ever flown in the United States. Her night performances are equally as complete as the day and made more adventurous on account of the addition of the lights and explosives.

Miss Law is an attractive young women with light hair, blue eyes and rosy cheeks. She is of slight build and her appearance gives no indication of the courage required for success in her profession.

"I am delighted to be in Philadelphia," she said yesterday. "I have long had a desire to encircle your City Hall. And I did so want to try to loop-the-loop right over the top of Billy Penn. You see, I was a New Yorker for fifteen years and got to know quite a bit about your city.

"Since I arrived here several days ago I have been busy exploring. Naturally my first interest wasin City Hall towler. I had read of other aviators who encircled the tower and I wanted to have the honor of being the first woman to try the stunt.

"Just to get the lay of the city, I made a trial trip on Saturday. From an aeroplane Philadelphia is beautiful. Its streets are laid out with such regularity and it is possible to distinguish most any point even from an altitude of 10,000 feet."

The girl aviator began her career in the air four years ago. At that time she was visiting near a military aviation training grounds. Her interest in flying became so great, she began to take lessons. Within six weeks she had made her first exhibition flight.

Cures Her Nervousness

"I don't know whether it would be a good treatment for all nervous women," said Miss Law laughingly replying to such a question, "but flying steadies me, I never find myself getting nervous while in the air, but I do notice a better control of nerves and brain as a result of the necessity for quick thinking. Personally, I do not regard sensible flying as dangerous as it has been colored; it isn't more so than automobiling, I am certain.

"I think trick flying is the least dangerous, too. This may sound strange as undoubtedly the indications are the opposite. bUt I would urge every aviator to learn trick flying. Then, in case the unexpected happens, one is always ready. The constant trying tricks in the air gives the pilot an experience which steadies him in moments of necessity.

"When one is looping the loop ten or fifteen times in succession there is no time for a thought of danger. An aviator must keep his himself in hot water. Fortunately, I;ve been free from accidents in the air, although often I've been cheered for some remarkable stunt which the public thought had been carefully prepared in advance, but was really an unexpected drop or turn from the stalling of an engine. Near accidents are almost everyday occurrences."
Miss Law's flights here will demonstrate the ease with which Philadelphia could be attacked by hostile aviators. After her first trial flight on Saturday, she said she was convinced that this city "was at the mercy of a possible enemy even more so than most of the other leading cities.
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Secretary of the Interior F.K. Lane Was Presented Yesterday With a Key to the City