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"To conserve the highest and best interests of the Fifth Avenue section embracing Fifth, Madison, Park, Fourth Avenues and Intersecting Streets" THE FIFTH AVENUE ASSOCIATION (INCORPORATED) 358 FIFTH AVENUE, NEW YORK CITY AT 34TH STREET OFFICERS: John H. Towne, Chairman of The Board Robert Grier Cooke, President Michael Friedsam, First Vice-President Ancell H. Ball, Second Vice-President Douglas L. Elliman, Third Vice-President Harris A. Dunn, Treasurer BOARD OF DIRECTORS: Robert Adamson, President Petroleum Heat And Power Company Ancell H. Ball, President Best & Company Waldron P. Belknap, Vice-President Bankers Trust Company James G. Blaine, Jr., Vice-President New York Trust Company Paul B. Boden, Terminal Hotels L. M. Boomer, President Waldor Astoria J. Howes Burton, Burton Brothers Robert Grier Cooke, President The Fifth Avenue Association, Inc. Oscar Cooper, Vice-President Guaranty Trust Company Eliot Cross, Cross & Cross Harris A. Dunn, Vice-President Irving Bank Columbia Trust Co. Douglas L. Elliman, President Douglas L. Elliman & Company, Inc. Ezra H. Fitch, President Abercrombie & Fitch Company Michael Friedsam, President B. Altman & Company John A. Harriss, Capitalist William W. Hoppin, Attorney At Law Robert H. Koehler, Attorney At Law Emil W. Kohn, Treasurer Theodore A. Kohn & Son James T. Lee, President Shelton Holding Corporation Walter E. Maynard, Real Estate C. Stanley Mitchell, Vice-President Chatham and Phenix National Bank William J. Pedrick, General Manager The Fifth Avenue Association, Inc. J. R. Pollock, Division Commercial Manager New York Telephone Company E. Clifford Potter, President Three-Seventy-Fove Park Avenue Corporation Franklin Simon, President Franklin Simon & Company John Slater, Treasurer J. & J. Slater John Sloane, President W. & J. Sloane Harry J. Sohmer, President Sommer & Company Walter Stabler, Comptroller Metropolitan Life Insurance Co. Louis Stewart, Director W. V. Swords, Tobey & Kirk Gage E. Tarbell, Real Estate John H. Towne, Secretary Yale & Towne Manufacturing Company Wilson H. Tucker, Director Lord & Taylor Arhtur Williams, General Commercial Manager New York Edison Company Frederic T. Wood, President And General Manager Fifth Avenue Coach Company June 18, 1924 TO THE MEMBERS OF THE FIFTH AVENUE ASSOCIATION AND ALL NON-MEMBERS ON FIFTH AVENUE: Every parade that is held on Fifth Avenue represents a direct and serious monetary loss not only to Fifth Avenue merchants but to all who do business in adjoining streets and avenues. The increase of these functions during recent years has so gravely threatened the interests of our members that our Association is attempting, once more, to secure the enactment of an amendment to the already existing ordinance, with the hope that this amendment will effectively and permanently curb this evil. The present law was intended to accomplish such purpose. It provides restrictions which only permit parades that have been held on the Avenue for ten years previous to 1914, in addition to the necessary movements of the Army, Navy, etc., but there is an exception which allows the granting of permits upon the authority of the Mayor for occasions deemed by him to be of "extraordinary public interest". It is this provision that has been invoked to grant permission for many parades, despite the opposition of our Association. The proposed amendment, prepared after conferences with the Police Department, prescribes routes for parades in the City of New York and eliminates the section of Fifth Avenue south of 60th Street. The Board of Aldermen has thus far refused to consider it, and we are therefore enclosing a petition addressed to that Board, asking that you sign it, so that, in renewing our application, we may present your views, to the end that the said Board of Aldermen will be forced to take action upon our request. We hope that your response will be a hundred percent, and therefore ask that you sign the enclosed petition and return it promptly. Very truly yours, Wm. J. Pedrick William J. Pedrick General Manager
