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TODAYS TRAFFIC PACE DEMANDS 
GOODYEAR LIFEGUARDS 

As important to complete motoring safety as - 4-wheel brakes, All-Steel body, safety glass 

Blowout danger is lurking danger. You never know when it's coming. For no tire is blowout-proof... not even Goodyear's All-Weather, the best tire built.
 
Blowouts and other high-speed tire failures can occur in new and apparently sound tires. Sometimes blowouts are weeks or months or years in the making. But they're always dangerous... unless you have Goodyear LifeGuards. 

FOR SAFETY'S SAKE...EQUIP WITH GOODYEAR LIFEGUARDS. 

LifeGuards fill a crying need long felt by everyone who drives over 35 miles an hour...positive protection against tire failure at high speed...in any tire...on any car. 

LifeGuards are as necessary to complete motoring safety as four-wheel brakes...all-steel body...safety glass. 

LifeGuards should be in every tire on every car. The older the tires, the more necessary to have LifeGuard protection. 

LifeGuards are real economy. They truly save money. They add as much as 25% to safe tire mileage...and they will outwear several sets of casings. 

*LIFEGUARD is a trademark of The Goodyear Tire & Rubber Company, and is fully protected by patents. Goodyear LifeGuard tires are made for passenger cars, trucks, buses, and motorcycles. 

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CASING FAILS!

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TUBE BLOWS!

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RESERVE TIRE
SAFE ON LIFEGUARD

HOW THEY WORK: The Goodyear LifeGuard is a 2-ply reserve tire inside the tube...both inflated through the same valve. If casing and tube fail at high speed, the inner tire holds enough air to support the car until it can be brought to a smooth, safe stop. A LifeGuard-equipped car may be readily identified by the yellow and blue valve stems. 

Transcription Notes:
image shows the safety measures that LifeGuard tires have. It shows the reserve tire that is inside of the outer tire that is there if the outer casing and tubes blow.