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Hect Skalrok RADIO PUBLICITY SUMMARY 1946 BENDIX TROPHY RACE Radio time was purchases on station throughout northern Ohio to carry transcribed-one minute-Air Race announcements. As per copy attached, the first three announcements of this series featured the Bendix Trophy Race as the opening day's attraction. These were all evening announcements and scheduled on August 18th-19th and 20th on the following stations: WHKK AKRON WICA ASHTABULA WHBC CANTON WHKC COLUMBUS WLEU BRIE WLOK LIMA WMAN MANSFIELD WTOL TOLEDO WRRN WARREN WFMJ YOUNGSTOWN The Bendix Race mentions in this series totalled 30 The above transcribed announcements were also scheduled on the Cleveland stations, with the exception of WTAM, where copy was limited to 25 word chain breaks. The series was repeated three time on the other stations at various hours of the day and night. This gave the Bendix race 9 mentions on August 18th-19th and 20th on each of the following stations: WHK CLEVELAND WJW " WGAR " The Bendix Race mentions in this series totalled 27. A total of 22 local radio sponsors gave Air Races courtesy announcements on their programs, representing a total of 64 programs per week. This schedule included once-a-week musical shows, daily strips, public service and news periods at various hours of the day and night. Here also the initial copy stressed opening the day and night. Here also the initial copy stressed opening day as one of the most exciting times to attend the Air Races by featuring the Bendix Trophy Race as the attraction. This schedule began on August 21st and continued through August 29th on the following stations: WHKK AKRON WHK CLEVELAND WGAR " WJW " WTAM " A conservative estimate of the Bendix mentions included here..48