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Of all filter kings tested:
Carlton is lowest.
Look at the latest U.S. Government figures for other brands that call themselves low in tar.

[[3 columned table]]
|   | tar, mg/cig | nicotine, mg/cig |
|---|---|---|
| Brand D (Filter) | 14 | 1.0 |
| Brand D (Menthol) | 14 | 1.0 |
| Brand K (Menthol) | 14 | 0.9 |
| Brand R (Filter) | 14 | 0.9 |
| Brand M (Filter) | 12 | 0.9 |
| Brand T (Menthol) | 12 | 0.7 |
| Brand T (Filter) | 11 | 0.7 |
| Brand V (Filter) | 11 | 0.7 |
| Brand V (Menthol) | 11 | 0.8 |
| Carlton Filter | 4 | 0.3 |
| Carlton Menthol | 4 | 0.3 |

Carlton 70's (lowest of all brands)—2 mg. "tar", 0.2 mg. nicotine

Carlton Filter 4 mg.

[[Image of a pack of Carlton cigarettes]]
20 CIGARETTES
CARLTON AIR-STREAM FILTER
Analyses of the smoke of samples of Carlton Cigarettes are made periodically. Analyses during the most recent test period prior to the manufacture of the cigarettes in this package averaged no more than:
"TAR"* 5 MG...PER CIGARETTE
NICOTINE 0.5 MG...PER CIGARETTE
*Smoke components commonly but inaccurately called "tar."
Carlton

Carlton Menthol 4 mg.

Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health.

Filter and Menthol: 4 mg. "tar", 0.3 mg. nicotine av. per cigarette. FTC Report Oct. '74.

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1975