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Advertising Newspaper Magazine Outdoor Phone Bryant 0280 ESTABLISHED 1888 Jules P. Storm, & Sons Inc. New York 2 West 46th Street December 6th, 1924. Jacques Seligmann & Company, 705 Fifth Avenue, New York City. Gentlemen: I made a serious mistake in advising you gentlemen this morning that I could get the advertisement on the top of the page. When I came back to the office my clerk advised me that the paper has stopped selling top position on week days since October. As a matter of fact this is clearly stated on the estimate submitted you the other day, but in my haste, I overlooked it. Saturday is not a crowded day, so I feel that we will enjoy a good location on this page. The advertisement will cost a trifle less as a result of not appearing top-of-column. I will discuss the matter with you further after you have seen the proof. As I told Mr. Trevor, the Herald-Tribune will not sell advertising on this desirable page. Yours very truly, Jules P Storm President. jps/mk