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Advertising
Newspaper
Magazine
Outdoor
Phone Bryant 0280

ESTABLISHED 1888
Jules P. Storm, & Sons
Inc. New York
2 West 46th Street

December 11th,
1 9 2 4.

Jacques Seligmann & Company,
705 Fifth Avenue,
New York City.

Gentlemen:
I have been giving considerable thought to the Herald-Tribune position which is very expensive and which I do not honestly believe is worth the amount of money necessary, and I am writing to ask if you will not permit me to disregard page two or three and take some other page buying position on the top of the column. By so doing I would save for you $100.80. Why not advise me to do this and make the advertisement a little larger so as to give you more white space top and bottom, which would make the ad stand out more and would then cost $80.00 less than buying page two or three top of column.

I really think it is worth while saving this $80.00 besides having a larger advertisement, and on page four or five - which pages I think are equally as good.

Don't you think I am right in advising you to do this?

Please give me an answer by messenger or advise me by telephone.

Yours very truly,
Jules P Storm
President

jps/mk

Transcription Notes:
Gentleman: I have been giving considerable thought to the Herald-Tribune position which is worth the amount of money necessary, and I am writing to ask if you will not permit me to disregard page two of three and some other page buying position on the top of the column. By so doing I would save for you $100.80. Why not advise me to do this and make the advertisement a little larger so as to give you more white space top and bottom, which would make the ad stand out more and would then cost $80.00 less than buying page two or three top column. I really think it is worth while saving this $80.00 beside having a larger advertisement, and on page four of five - which pages I think are equally as good. Don't you think I am right in advising you to do this? Please give us an answer by messenger or advise me by telephone. Yours very truly, Jules P Storm President