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8/22/61 3- 2. Contribution to National, International,+ Local programs (eg. Mil. Point IV etc) 3. Sales Publicity Directed at "outlets" + potential customers name-of-co-in-paper, run-of-the-mill work such as celebrities, Tie in work, hot charters, new services, records, interline work etc. Daily handling and servicing of Publicity outlets presents [[strikethrough]] [[?]] [[/strikethrough]] administrative requirements that must be covered in a manner that [[underlined]] Fast [[/underlined]] action can be taken to avoid loss of story. On the positive publicity side the following employees must maintain close liaison with the publicity service organization. [[Community?]] + [[?]] Rel. advisors. Technical + operational people. Sales + Services people. All have + will continue to rely on the servicing organization whichever it is to screen releases, "tie-ins" etc. For a more effective program the following is required: improved servicing, story planning and planting more effective day to day guidance and long range program planning at the lower levels. ii [[underlined]] Negative [[/underlined]] Publicity 1. Accident handling 2. Justification of high subsidy 3 Unfavorable aspects of service *outlets is used here in means the retailers of NYA services such as travel agencies Res + Tulnet offices of other carriers etc