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-5- Equity members, from a dealer who had held them in storage for more than a year. The individual artists had been put off endlessly, but Equity was able to recover their work at no cost to them. Artists Equity was influential in having Pepsi Cola pays rental fee to artists for their work, which the company borrowed and circulated throughout the country. Equity was also consulted by the Wildenstein Gallery in New York in Connection with the Hallmark Franco-American competition which is being run by the Hall Brothers Company of Kansas City. The Hall Brothers Company agreed to the $100 fee, an increase in some of the prizes, and a royalty arrangement on any reproduction of these paintings for Christmas cards. Likewise Equity was instrumental in getting Life Magazine to agree to pay for reproduction rights when an artist's work is used in feature articles. Please note that all of these last mentioned activities with commercial sponsors have helped all artists, not merely Equity members. Last year Equity Fund, a separate charitable corporation was established to increase the use of art in America and eventually to have fund to help needy artists. It has received the sponsorship of many museum directors, collectors, etc., and it too will benefit all artists of every esthetic category through stimulating the formation of local art centers throughout the country.
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