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October 20, 1941 DRUG TRADE NEWS 3 NWDA Convention Photog Snaps Officers, Clicks Shutter On Forums And Entertainment [[8 images, labeled 12345678]] 1. The National Wholesale Druggists Association which held its annual convention recently at White Sulphur Springs, West Virginia, elected the following official family. From 1. to r., front row: E. L. Newcomb, executive vice-president; Lee Wilson Hutchins, of Hazelton & Perkins Drug Company, Grand Rapids, president; George Van Gorder, McKesson & Robbins, Boston, board of control; Perley A. Hayes, retiring president. Rear row, 1. to r.: T. O. Duff, McKesson & Robbins, Chattanooga, board of control; L. I. Fitschen, Alexander Drug Co., Oklahoma City, board of control; J. W. Roberts, Harry B. Gilpin Company, Norfolk, Va., board of control; Fred Truett, Southwestern Drug Co., Dallas, board of control; Kayton Smith, Columbia Drug Company, Savannah, third vice president. A list of the complete official family appeared in the last issue of DRUG TRADE NEWS. One of the three forums which featured the convention was deleted entirely to merchandising. From left to right are: Dr. Newcomb, John McPherrin, Lord & Thomas Advertising Agency, chairman of the forum; Charles Doerr, who represented whole-salers; Keith Keller, who represented retailers; Charles Luckman of the Pepsodent Company, (shown at microphone), who represented manufacturers. 3. Shown at the forum on management are, from left to right: Robert Morrisson, Joseph G. Noh, Grant Graham, George W. Kauffman, Sir Arthur Mortimer, Herbert M. Bingham: (standing), Charles Loring (hidden behind Mr. Bingham), Claude Smith, John C. Davis, (chairman of the forum). 4. At the marketing forum, with E.T.T Williams as chairman, are, from left to right: Al Benson, S.B. Penick, Jr., Charles Caruso, H.W. Adkins, John Goode, Keith Keller, Fred J. Stock, OPM special advisor on drug and medical supplies; Norbert McKenna, OPM chief of the Pulp, Paper, Printing & Publishing section; Robert W. Johnson, board chairman of Johnson & Johnson: and Lee Bristol, vice president in charge of advertising of Bristol Myers. 5. Miss Lee Ya-Ching spoke at one of the women's luncheons on China's need for drugs and vitamin products. She was introduced by Elliot Odell, advertising director of Fawcett Publications, shown at left. Mrs. Hermon High, Chairman of the ladies' committee, is seated next to Mr. Odell. 6. The cocktail party given by Aglar Cook, publisher of Drug Trade News, and Mrs. Cook is shown in full swing. 7. The Duke University Glee Club harmonizes to a packed hall. 8. Arthur Mortimer, secretary of the Wholesale Drug Trade of Great Britain, discusses war-time difficulties with Dr. E. L. Newcomb, executive vice-president of the National Whole- sale Druggists Association. Priority Granted For Repair Parts In Drug Plants New Order Covers Toiletry Products Bristol To Consider Study of Raw Material Needs BY STEPHENS RIPPEY Washington--All manufacturers and wholesalers in the drug, cosmetic and toilet preparations fields will be able to use an A-10 priority rating to obtain maintenance and repair materials under an order issued last week by the Division of Priorities, Office of Production Management. The order had been expected for some time. It does not include retail establishments. The order does not specifically name the drug and related industries but covers all manufacturing, processing of fabricating establishments, as well as warehouses of all types and wholesaling of all types the A-10 rating is one of the defense material preference ratings and it is believed it will take care of the maintenance and repair requirements of a great bulk of the nations' manufacturing and wholesaling plants. It is not necessary for a firm to make applications either to Washington or any branch office of the OPM to use the rating conferred by the order. Any plant or business qualified to use the rating simply needs to place its repair order with a supplier and endorse on the order and all the copies of it the following statement: "Material for maintenance , repair, or operating supplies. Rating A-10 under preference rating order P-22 as amended, with the terms of which I am familiar." The order is surrounded by certain qualifications and safeguards and in making it public the OPM warned it must not be used except in cases of actual necessity and that materials for equipment may not be obtained above 1940 requirements. Misuse of the order may result in "indirect punitive action" the OPM said. Meanwhile, developments in Washington indicated that the drug and related industries are facing a curtailment of supplies which may force drastic cuts in production. Alcohols appeared to present the most serious immediate problem (see story on page 6, but shortages of various sorts loomed on the horizon, with high OPM officials demanding strict curtailment of production where there may be a conflict with the defense program. OPM officials are reluctant to attempt to state precisely where and how the drug and related fields will be hit. The best guess is that difficulties will be spotty, with some manufacturers in better position than others, depending upon the type of products (Continued on Page 21, Column 1) Merck Wins Ad Award For Fourth Year Marking the fourth successive year the company has received such a designations, Merck & Co. has been selected as one of the Fifty Direct Mail Leaders of the United States and Canada. Selection was made by the Board of Judges of the Direct Mail Advertising Association. The company also won the president's cup for the "most outstanding industrial direct mail campaign." Douglas Wakefield Coutlee, Merck advertising director, received the two awards at the Direct mail Advertising Association's annual convention banquet held at the Mount Royal Hotel, Montreal, last fortnight. The Schering corp. of Bloomfield, N. J., was cited for its campaign to physicians. McKesson To Pay $1,000,000 Claim Plans To Clear Off Shares Owned By McKesson Ltd. Claims of more than $1,000,000 against McKesson & Robbins made by the British Empire Compnay of McKesson & Robbins, Ltd., may be settled for $950,000, according to a proposal made last week. W. J. Murray is McKesson president. [[image]] W. J. Murray The plan, as explained in a lettee to stockholders sen by the board of directors of McKesson & Robbins Ltd., covers payment of $95 a shar to holders of th 10,000 shares o McKesson & Robbins, Ltd., preference stoc. Als contemplated is th purchase of 10,00 shares of McKesson & Robbins, Ltd common stock at $2 a share. This will clear off all stocked owne by McKesson & Robbins, Ltd. Holders of preference stock hav until November 1 to deliver thei securities to the Bridgeport-Cit Trust Co. division. If 95% of the preference stock is delivered, McKesso & Robbins, Ltd., will be dissolve after payments are made to the stock holders concerned. Operation of the plan is contingen upon approval by the U.S. Distric Court of the Southern District o New York. 'Christmas Shopping Feet' Pushed As Market Cater to "CHRISTMAS SHOPPING FEET" [[image]] CORNS CALLOUSES BUNIONS TIRED ACHING FEET SENSITIVE FEET FOOD AND LEG PAINS ·IT IS A FACT - one of the three biggest peak periods in demand for foot relief is during the Christmas shopping rush. Millions are then subjecting their feet to excessive stress and strain from long hours of standing and walking. Feet cry out in pain and minds can think only of one thing--RELIEF! CAPITALIZE ON THIS WITH A STRONG DISPLAY OF DrScholl's FOOT COMFORT REMEDIES! Our big magazine advertising campaign in November and December will help you cash in on "CHRISTMAS SHOPPING FEET"! [[image]] "Christmas shopping when your feet hurt is almost unbearable" is the theme that the School Mfg. Col, Chicago is using for its consumer advertising drive during November and December. A tradepaper advertising campaign, see ad at left, wi urge dealers to "cater to Christmas shopping fee." The company reports that a survey made last year in number of stores where foot remedies and appliances we prominently displayed proved that the Christmas period ca be just as productive as any other part of the year. "Because we are so firmly convinced that Dr. Scholl remedy sales can be kept up to par during November an December, we are going to hammer away at this though our drug trade paper advertising during these two months the company said. In addition to trade paper advertising, ads will appea in 21 women's magazines, Saturday Evening Post, Libert Look, and many others during the Christmas shoppin period. "This powerful national advertising together with druggists cooperation at the point of sale should result in risin sales on Dr. Scholl's Zino-pads, Kurotex, Foot Powde Foot Balm," J. A. Wagner, advertising manager, said.
