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audience," said Davidovich. "Operating as a consortium made our meetings difficult, unfocused and unstructured, like a bicycle wheel with spokes going in different directions. We then formed a not-for-profit corporation, The Artists' Television Network, and Soho Television became a project of that corporation. The consortium was too large a body. Now we have stability, a board of directors, officers, a research-and marketing plan, and a colorful, professional product of artistic and technical quality. And we are using professional techniques to promote our output." "We changed the name to Soho Television because Cable Soho was too limiting a name. People might take us for an electrical company. ATN also gives us room for expansion by taking programs of Soho Television, and putting them on cable stations throughout the country via satellites. At the same time, we can receive programs from different locations to put on our regular programming in New York." Davidovich believes in organizational team effort, pyramid style. He is a decisionmaker who takes full responsibility for his actions. "Collectives don't work," he said. "There are too many chiefs and not enough indians in a consortium. No one takes the blame." ATN received a $4,5000 National Endowment for the Arts (NEA) grant for the feasibility study, but their programming proposal was shot down by two different NEA panels as well as by the New York State Council on the Arts (NYSCA). The project seemed too new, too embryonic, but thanks to the efforts of Brian O'Doherty, director of the NEA Media Arts Program, ATN eventually received a $20,000 grant for programming. Davidovich, grateful to O'Doherty and NEA, said: Americas largest library of High Quality Pre-recorded music. Over 800 hours of catalogued selections for Production Houses, Corporations and Schools. The prices sound good too. Send for our new brochures and rates. MusiCues 1156 AVENUE OF THE AMERICAS NEW YORK, NEW YORK 10036 212-757-3641 Get more Info. Circle Reader Card No. 149 August 1978 PIXMobile TABLES [[image]] Compare these rugged Pixmobile features Completely Assembled All welded steel construction Heavy duty casters Lifetime guarantee US and CSA listed Wide variety of shapes and sizes to meet your requirements. Reduce maintenance and increase equipment useage [[usage]] by mobilizing on a Pixmobile Bristol Beige with Sunburst Orange accessories add a modern sparkle to any room Heavy ribbed rubber padded tops for excellent sound dampening on most models Write for additional information: Advance PRODUCTS COMPANY, INC. Central at Wabash - Wichita, Ks 67214 Get more Info. Circle Reader Card No. 186 VIDEOTEK GOES WEST September 1, 1978, Videotek goes West to meet the growing demand of its West-of-the-Rockies dealers. The branch office and new distribution center in Phoenix, Arizona will facilitate sales, service and delivery of Videotek's complete line of closed circuit and professional color monitors. [[image]] [[image]] VIDEOTEK, INC. 125 North York Street Pottstown, Pennsylvania 19464 Telephone (215) 327-2292 Get more Info. Circle Reader Card No. 199 69
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