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Soho street scene (left): Over the last five years, hundreds of artists have moved into the loft building of Manhattan's Soho district. Soho TV covers the art scene they have created.

ing on the nature of the Soho Community and the resources available, covered the findings of a Manhattan Cable Television subscriber survey conducted just five weeks after the Soho Television series began. Exactly 304 viewers responded to several questions, one of which was: "Carried on Channel 10 is a video art series entitled Soho Television. Do you know about, or have you watched this program?" More than nine percent of the respondents (8,924 in all) answered in the affirmative. If one were to construe that the Teleprompter audience (which can view Soho Television in the part of Manhattan not reached by Manhattan Cable) would have the same reaction, the survey means that, theoretically, 14,000 viewers would be attracted to the Soho Television Series.

It is interesting to note that Manhattan Cable's programming survey included questions about the Martin Luther King Jr. Annual Awards Dinner cablecast on Channel 10 and a Roller Derby Series seen on Channel E. The statistics were about the same for all three programs--between eight and ten percent of the subscriber population was interested in each program, according to Marsha Krassner of Manhattan Cable's research staff. Unfortunately, the survey did not identify which programs the respondents liked best.

Since it is Davidovich's intention to produce ATN-like programming on cable systems throughout the country, the question arises whether a series of avant-garde arts programming could sustain a similar audience interest in areas outside of New York City. So that hopes are not dashed by reality, experimental programming in other cities should be attempted soon with similar surveys.

Surprised and happy over the results of the survey, Strobing said, "We're glad to find that we have an audience, but we really have to keep our eyes open to make sure that the program does not degenerate into something that's going to be what the audience wants to look at. We want to stick to our original idea of doing different television."

How do you communicate with an audience that doesn't want to watch your programs? I told Strobing that many viewers are likely to tune her out. Her answer suggested that communication comes with understand-

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