Viewing page 44 of 44

This transcription has been completed. Contact us with corrections.

BETA RESEARCH TABLE- 14 Question- 14
CHANNEL 10 SURVEY

AWARENESS/VIEWING OF VIDEO ART SERIES ENTITLED ''SOHO TELEVISION''
[[18 columned table]]
|   | TOTAL | SEX MALE | SEX FEMALE | AGE UNDER 35 | AGE 35 AND OLDER | INCOME UNDER 20,000 | INCOME 420,000 OR MORE | EDUCATION HIGH SCHOOL GRAD OR LESS | EDUCATION SOME COLLEGE OF MORE |CURRENT SHOWING OF CLASSICAL FILM AWARE | CURRENT SHOWING OF CLASSICAL FILM VIEWED | CURRENT SHOWING OF CLASSIC FILM NOT AWARE | SOURCE OF INFORMATION OF T.V. LISTINGS N.Y.TIMES | SOURCE OF INFORMATION OF T.V. LISTINGS N.Y. POST | SOURCE OF INFORMATION OF T.V. LISTINGS DAILY NEWS | SOURCE OF INFORMATION OF T.V. LISTINGS T.V. GUIDE | SOURCE OF INFORMATION OF T.V. LISTINGS T.V. WORLD |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |

| BASE-TOTAL RESPONDENTS | 304 100.0 | 124 100.0 | 166 100.0 | 151 100.0 | 126 100.0 | 86 100.0 | 127 100.0 | 51 100.0 | 220 100.0} 156 100.0 | 71 100.0|140 100.0 | 171 100.0 | 69 100.0 | 56 100.0 | 140 100.0 | 39 100.0 |

| KNEW ABOUT, WATCHED | 28 9.2 | 15 12.1 | 12 7.2 | 14 9.3 | 10 7.9 | 7 8.1 | 16 12.6 |   | 25 11.4 | 18 11.5 | 9 12.7 | 10 6.8 | 16 9.4| 6 8.7| 7 12.5 | 14 10.0 | 8 20.5 | 

| KNEW ABOUT, DIDN'T WATCH | 35 11.8 | 15 12.1 | 19 11.4| 22 14.6| 11 8.7| 14 16.3 | 17 13.4 | 7 13.7 | 26 11.8 | 22 14.1 | 10 14.1 | 14 9.5 | 22 12.9 | 11 15.9 | 5 8.9 | 18 12.9 | 9 23.1 |

| DIDN'T KNOW ABOUT | 228 75.0 | 90 72.5 | 129 77.7| 109 72.2 | 103 81.7 | 63 73.3 | 91 71.7 | 43 84.3 | 164 74.5 | 113 72.4 | 51 71.8 | 115 77.7 | 131 76.6 | 52 75.4 | 44 78.6 | 103 73.6 | 21 53.8 |

| NO ANSWER | 12 3.9 | 4 3.2 | 6 3.6 | 6 4.0 | 2 1.6 | 2 2.3 | 3 2.4 | 1 2.0 | 5 2.3 | 3 1.9 | 1 1.4 | 9 6.1 | 2 1.2| 5 3.6 | 1 2.6 |

| SIGMA... | 304 100.0 | 124 100.0 | 166 100.0 | 151 100.0 | 126 100.0 | 86 100.0 | 127 100.0 | 51 100.0 | 220 100.0 | 156 100.0 | 71 100.0 | 148 100.0| 171 100.0 | 69 100.0 | 56 100.0 | 140 100.0 | 39 100.0 |

MANHATTAN CABLE TELEVISION SURVEY