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Through the persona of Dr. Videovich and his editorials, Davidovich thoughtfully and persistently questioned the nature of television and its place in our culture. He encouraged active viewership and urged people to think about television- who owned it, who controlled it, why you see the things you see, why it's structured the way it is. He wanted people to be aware of their own behavior in relation to television and the place that television occupies in their daily lives, both as a transmitter of culture and ideas, and as an actual physical presence in the home. To this end, he created "TeeVee, the Poor Soul of Television", a sort of Everyman of television sets who appeared on a regular basis constantly questioning his own existence, pondering his own shortcomings and limitations, somehow sensing he wasn't being all he could be, wanting, but not knowing how, to be more than he was.

Davidovich also kept close watch over the "competition," the commercial cable networks like CBS's short-lived entertainment network. He followed their activities closely and reported on them faithfully to his audience, often engaging in on-air dialogues with other people who were trying to figure out just what cable could be- people from the commercial sphere such as Norman Lear, Trig Mhyren (Chairman of the Board of the American Telecommunications Corp.), Nicholas Johnson of the FCC, and writer and critic Les Brown. Through conversations with art world colleagues such as Long Beach Museum's Kathy Rae Huffman, Estera Milman from the University of Iowa, and ArtCom's Nancy Frank, he further explored what the new technologies could mean to artists.

The heart of "The Live! Show" was regularly featured appearances by artists and performers such as Linda Montano, Ann Magnuson, Michael Smith, Eric Bogosian, Laurie Anderson, Robert Longo, and Les Levine, many of whom have since become established professionals working in Hollywood or network television or in other areas of mainstream culture. Like Davidovich, they were creators of ephemeral art, conceptualists, dadaists, challengers of popular ideas and notions. Buy making art on television, for television or with television, they questioned the nature of art itself- what it is, what it could be, and how it could be made.