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Goldman         24

[[underline]]El Malcriado[[/underline]]. From 1964 on, the United Farm Workers Organizing Committee published the bilingual twice-monthly newspaper [[underline]]El Malcriado: The Voice of the Farmworker[[/underline]] in which graphics and photography played a major role. Any Zermeño was the staff cartoonist for many years producing extremely effective caricatures on issues affecting the farmworkers, from the boycott of grapes to the activities of Richard Nixon. Zermeño's crisp and highly legible style is reminiscent of Fred Wright who for years produced penetrating cartoons for labor publications. One Zermeño image shows a huge bloated grape grower wearing a ten gallon hat, leather belt, and dark glasses, and staked to the ground like Gulliver while Lilliputian strikers parade gaily over and around his body with picket signs and flags flying. Another features [[left-margin]](Fig. 14)[[/left-margin]] Nixon juicily gobbling boycotted grapes while he tramples farmworkers in a tub with his bare feet. "Stop Nixon" reads the slogan which refers to government purchases of grapes for shipment to the armed forces, Vietnam, and Europe in order to break the boycott.
In the spirit of 19th century popular Mexican engraver José Guadalupe Posada's bumbling "Don Chepito", Zermeño invented a folksy character whom he called "Don Sotaco", the underdog, who is constantly the butt of outrageous behavior by the [[underline]]"patroncito[[/underline]]" (the boss) and "Don Coyote" (the labor contractor). With bit and collar like a horse, he pulls a rickshaw holding the bloated boss and is whipped by the contractor; in another he is the filling of a sandwich held by the boss; in still another the boss and the contractor wring him out like wet clothing. Don Sotaco only triumphs when he joins the union; his weapon then becomes the [[underline]]huelga[[/underline]].
[[underline]]El Malcriado[[/underline]] used the graphics of Posada and the Taller de Gráfica Popular for its covers, publishing a calendar of these cover in 1969. Its photographers produced documentary photos that are works of art; among the best is George Ballis whose splendid photographs illustrate the bilingual book [[underline]]Basta! La historia de[[/underline]]