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THE DETROIT INSTITUTE OF ARTS
5200 Woodward Avenue, Detroit, Michigan 48202 Phone 831-0360 Cable DETINARTS
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THE CITY OF DETROIT: JEROME P. CAVANAGH, Mayor. THE ARTS COMMISSION: LEE HILLS, President -- RALPH T. MCELVENNY, Vice-President -- MRS. EDSEL B. FORD -- HAROLD O. LOVE -- MRS. LYDIA WINSTON MALBIN  DOUGLAS F. ROBY -- STANFORD C. STODDARD

WILLIS F. WOODS, Director
WM. A. BOSTICK, Administrator and Secretary
FREDERICK CUMMINGS, Assistant Director

Project "OUTREACH"
IRWIN M. GROSS, Project Director
Phone (A.C.) 313 831-5300

Project OUTREACH
Spring 1968

Set forth in a joint proposal by the Detroit Institute of Arts and the University Center for Adult Education, Project OUTREACH was begun in February 1968 under the auspices of the National Endowment for the Arts. A three-year pilot program for Michigan and environs, its long range significance to the U.S. lies in the development of a broad public awareness of the pleasures and benefits of the fine arts.

Through OUTREACH, the Detroit Institute of Arts will establish a needed two-way channel of communication and cultural participation with surrounding communities, both near and far. In a flow from community to museum, community leaders will attend a seminar series for three days at the Art Institute. These initial seminars will be designed to provide participants with an insight into the use(s) of a museum, ways of partificating in museum activities, and ways of stimulating cultural responsiveness within a community. In a reverse flow, programs involving exhibitions, films, prominent speakers from the art world, and the full resources and services of the museum will serve the cultural interests of the local community. Many of the exhibitions will be drawn from the museum's own collection, from private collections, and others through museum resources. Speakers and film programs will augment and complement these exhibitions. In some instances, film as an art form will constitute an exhibition. In short, the Detroit Institute of Arts will be reaching out beyond its institutional walls, broadening its influence and impact, and serving outlying communities.

The project as proposed, is broad and flexible in order to meet specific needs of individual communities. Creative approaches, innovations and audience response experiments are all implied. The findings of this in-depth, adult audience program will be published for use by other museums throughout the United States.