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Roebuck.  Thinking of their catalog, a fixture in so many American homes for so many years, it seemed to me that my type of product would hardly be useful to them for their market.  However, they are reaching out for a wider market in other economic brackets.  This brought me in contact with one of their executives, Fred Hecht, a dynamo of energy and a true visionary.  Sears could not have selected anyone better qualified to see the possibilities of bridging the gap between what the company had been doing and what it now proposed to [[strikethrough]] dol [[/strikethrough]] do.