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Memorandum FROM THE NEW YORK TIMES September 24, 1942 Miss Niehoff: The spread of book advertising in today's TIMES should gladden your heart. Because advertising like this - 12 nice columns of it - ain't what the boys call hay. In the New York Times, as you know, it becomes book sales quicker'n you can say, "Boy, what a nice spread of book advertising in today's TIMES!" Allan G. Ullman Mason