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Pasadena May Tax Rose Bowl Admissions 50c

PASADENA--An admissions tax on Rose Bowl events, which would nearly double the city's take from the New Year's Day football classic, is being considered by the Board of City Directors.

The proposal calls for an admissions tax of 5% on every $1 charged at the gate or fraction thereof up to a maximum of 50 cents.

For example, a ticket to the annual game between the Pacific 8 and the Big 10 champions, which has been raised to $12 this year by Tournament of Roses officials, would cost $12.50 with the tax.

The tax would be levied on other events which are held in the city-owned bowl throughout the year according to the amount of admission. About 24 events are regularly scheduled in the bowl each year.

The proposal will come before the board in ordinance form for discussion Tuesday. Directors agreed in principle to the tax during June budget sessions and directed the city staff to draw an ordinance.

Purpose of the tax, explained Harry Lauritzen, acting finance director, is to bring the bowl closer to a self-supporting basis and provide funds for more improvements.

He pointed out that maintenance costs run about $200,000 a year while the city gets approximately $175,000 in rentals and revenues from concessions.

The proposed admissions tax would bring in an added $70,000 a year, Lauritzen estimated.

The city received $56,755 in rent for the 1973 Rose Bowl game.

Based on a capacity crowd of 100,000, Lauritzen estimated the new tax would amount to $50,000 for the city from the 1974 game.

The proposed ordinance exempts complimentary tickets from the tax.

The proposed ordinance would go into effect 30 days after passage.

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WORLD OF WIRE--Caltech's Baxter Art Gallery is showing 120 works by Ruth Asawa through Nov. 11, including the wire sculptures above, drawings, water colors and the original bakers' clay panels used in casting the bronze bas-relief fountain at the Hyatt House in Union Square, San Francisco.
Times photo by Tom Kravitz

ARCADIA, ALAHAMBRA SATISFIED
Residency Rule for Pasadena Employes 'in Talking Stage'
BY MAYERENE BARKER
Times Staff Writer
At least one of the Valley's three charter cities is considering adopting a provision that would require new employes to become residents of the city. 
Donald Pollard, assistant city manager, said a residency, require-[[obscured by torn page]] for municipal employes [[obscured by torn page]]
preme Court did not say a city can impose residency reuqirements on all employes, just those newly hired.
Lyman Cozad, Arcadia city manager, said he expected the court ruling to  have little effect in his city, "We have no plans to make residency a condition of employment [[obscured by torn page]]

WALNUT SCHOOLS WEIGH BOND ISSUE OF $5.6 MILLION
WALNUT--Faced with a growing classroom shortage, trustees of the Walnut Valley Unified School District are studying a proposed $5.6 million bond issue for construction.

Supt. David Brown said a bond election could be held as early as February.
Ray McMullen, director of personnel [[obscured by torn page]]

Some Firms Voluntarily Cutting Electricity Use
BY MIKE WARD
Times Staff Writer

The threat of a power shortage next summer apparently is prompting some voluntary curtailment in electricity use in the San Gabriel Valley.

Jerry Lohr, power systems engineer with the Pasadena Water and Power Department, said department representatives who have called on major customers to urge them to reduce electrical usage have been surprised to find some reductions already in effect.

Lohr said many large companies have reviewed power needs on their own and made cutbacks to save money.

Edward A. Meyers Jr., vice president of Southern California Edison Co., headquartered in Rosemead, said 85,000 of Edison's residential customers have asked for a booklet on how to economize on electrical power.

"Our indication is that people are quite willing to restrict use of power." Meyers said.

Edison representatives have met with its 2,000 largest commercial and industrial users to review their needs and find ways to economize.

While welcoming voluntary conservation, utility officials are preparing more drastic measures.

Meyers said the Edison Co. is drawing contingency curtailment plans to be submitted to the State Public Utilities Commission, which has scheduled hearings in November on its proposed emergency power regulations.

Meyers said Edison Co. has personnel scouring the world for fuel, and unless it finds some supplies will be dangerously low by July or August.

Lohr said Pasadena will be in good shape for fuel supplies only until late March or April.

Even if enough fuel can be found for the generating plants, Lohr noted, the price is going up, and this fact will be reflected in customers' bills. Proposed rate increases are being prepared for submission to the Pasadena Board of City Directors, possibly at their meeting -Tuesday.

Lohr said Pasadena has not drafted a curtailment of service plan and is not subject to PUC regulation. He noted, however, that any emergency plan adopted by the PUC could be [[obscured by torn page]] on municipal utilities [[obscured by torn page]]

LOS ANGELES TIMES
San Gabriel
Valley
PART XI S
SUNDAY, OCTOBER 7, 1973

needed and using heating and air-conditioning systems more efficiently. He said the Pasadena Water and Power Department has reviewed its own offices, removing fluorescent tubes where they are not needed.
Meyers said turning off lights when a room is empty probably won't make much of a dent in the average homeowner's bill for electricity. Such conservation measures multiplied by millions of households can help in the energy crisis, he said.
The Los Angeles Department of Water and Power has proposed a ban on outdoor Christmas lights as one measure to conserve power.

The Edison Co. reportedly is trying to discourage community Christmas lighting contests, although officials of several Chambers of Commerce here say they have not been contacted by Edison.
David Paradis, manager of the Arcadia chamber, said there has been a trend toward smaller Christmas displays.
"But this is a matter of taste," he said, "rather than a result of the energy crisis."
The La Puente Chamber of Commerce, however, has voluntarily changed the rules of its Christmas decoration contest this year to discourage the use of lights.
Cecil England, chamber manager, said residential and commercial displays will be judged during the daytime so that lighting will not be a factor.
"We're not saying to people, 'Don't use lights,'" said England, "but we are saying that judging of all decorations [[obscured by torn page]]
good [[obscured by torn page]]